TAYLORMADE GOLF ADDS TO THE SERIES OF P•700 IRONS WITH THE ALL-NEW P•7MB, P•7MC AND P•770 IRONS

THE ACCLAIMED P•700 SERIES UPGRADED BY TWO PURE PLAYERS IRONS AND A REVOLUTIONARY COMPACT DISTANCE IRON THAT FITS A WIDE RANGE OF GOLFERS

CARLSBAD, Calif. (August 10, 2020) - TaylorMade Golf, the industry leader in innovation and technology, today announces the all-new P•7MB, P•7MC and P•770 irons. With the latest additions to the acclaimed P Series, TaylorMade now offers a full lineup of meticulously crafted players irons that align craftsmanship, performance and unmatched aesthetics.

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P•770 – LET THE SIBLING RIVALRY BEGIN

Only carrying the name of the previous generation, the newly released P•770 iron represents a new level of aesthetics and performance within the TaylorMade lineup. Constructed from a forged hollow body with SpeedFoam™ injection and advanced tungsten weighting, this latest model is more akin to its powerhouse sibling the P•790.

Extensive data tells us that P•790 is played by golfers within a broad handicap range – stretching from +4 all the way to 25. While many better players covet the distance and forgiveness of P•790, additional feedback revealed the desire for a more compact head shape while also achieving higher launch with long irons and additional spin. This revelation sparked the development of P•770. This generational iron was forged from the same DNA as P•790, relying on advanced materials and innovative technologies to push the boundaries of distance, feel and performance. Delivering it all in a compact players iron shape.

Designed to deliver P•790-like performance in a smaller package, the all-new P•770 leverages forged hollow body construction to pack as much distance and forgiveness as possible into a compact player’s shape.

Matt Bovee, Product Creation, Irons Category

PLAYER-INSPIRED SHAPING & PREMIUM AESTHETICS

In comparison to its sibling, the P•770 has a thinner topline, narrower sole and shorter blade length. The smaller construction helps inspire confidence at address, while also promoting enhanced workability and control.

A high-buff polish and Tour satin finish deliver a unified look across this segment of the P Series. This intentional design aesthetic allows the company to better address the growing demand for combo sets. In recent years, golfers both on Tour and at the amateur level have elected to build combo sets to optimize performance from top to bottom. With the clean aesthetics of P•770, golfers can easily match them with P•7MC or P•790 to create a combo set that looks cohesive in the bag.

P•770 PACKS A PUNCH

Given the compact head shape, P•770 punches above its weight class. Company testing shows that it’s within a few yards of the larger P•790. Pound for pound, the performance is equally as impressive.

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P•770 relies on a series of proven technologies to generate explosive power and distance. Firstly, the forged hollow body is constructed of 8620 soft carbon steel with a thin 4140 steel face to promote fast ball speeds. Also within the face is Progressive Inverted Cone Technology, which is now uniquely positioned in each P•770 iron to both increase the sweet spot and minimize the effects of common mis-hits.  ICT is positioned in the centre of the face on mid irons and more towards the toe on long irons to deliver performance exactly where golfers need it the most.

SpeedFoam™ debuted in the original P•790 irons and continues to play a pivotal role in the performance of P•770. The ultra-light urethane foam injected inside the head is engineered to push the design limits of face speed while simultaneously improving feel.

The company’s patented Thru-Slot Speed Pocket™ (3-7 iron) is engineered for increased ball speed and distance while protecting performance on shots hit low on the face. These collaborative technologies allow for enhanced flexibility, more ball speed and greater forgiveness on off-centre shots.

However, because P•770 is a smaller head shape it naturally offers less forgiveness than P•790. To offset this, engineers boosted MOI by strategically positioning tungsten weights within each head. Present in the 3-7 irons and weighing up to 46 grams, the tungsten inserts are positioned towards the toe for precise CG placement and increased forgiveness.

P•770 – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on August 14 and at retail beginning September 4, P•770 irons ($1,649.99 CAD for 7-piece set) will be offered in 3-PW/AW and come equipped with KBS Tour steel shafts (X 130g, S 120g) as well as the Golf Pride Z-Grip in grey/black. Available in RH and LH.

 

P•7MC & P•7MB – PURE, BUTTERY, ORGANIC STEEL

Designed with insights from the game’s best ball strikers, both P•7MC and P•7MB have been meticulously crafted to the highest quality to create the best feeling iron possible. As a contemporary take on classic designs, each iron set is built to blend aesthetics, performance and a purist feel.

COMPACT GRAIN FORGING

TaylorMade Golf Company continues its trend of going beyond the traditional to develop products that exceed expectation at every level of the game. With the new Compact Grain Forging™ process, the company relies on a 2,000-ton forging press to ensure that each P•7MC and P•7MB iron is formed with masterful precision and a tighter grain structure designed to provide the most solid, consistent feel possible.

 

The process uses up to 2-3 times the forging pressure commonly found in the golf industry. This additional force refines the microstructure, decreasing the grain size to improve the overall properties of the metal. The high pressure forging also produces a head that is near final in shape, requiring minimal hand polishing for a repeatable, precise geometry.

P•7MB – PERFORMANCE FOR THE GOLF PURIST

P•7MB is defined by its clean and elegant appearance. This beautifully crafted muscle back reflects a level of the game that we all aspire to.

 

The Tour-inspired shaping takes cues from Dustin Johnson’s Tour Prototype irons. They boast a thin topline, minimal offset (even less offset than the prior P•730 iron) and a narrow sole. Forged from 1025 carbon steel with a machine-milled face comprised of the most aggressive score lines in our arsenal, P•7MB represents the ultimate in shot making and control.

The all new P•7MB was designed for the best ball strikers in the world who demand surgical like control and a pure feel at impact. Contemporary aesthetics with a thin topline and slim sole creates a minimalist profile that appeals to the ultimate purist.

Matt Bovee, Product Creation, Irons Category

Faceted muscle back geometry delivers a seamless blend of traditional performance with a contemporary look and design. With a mirrored surface across the backbar that allows light to reflect in multiple dimensions, this modern-era classic looks timeless in both the playing position and in the bag. The geometrical positioning of the backbar also delivers precise CG placement and mass properties for optimal performance at the game’s highest level.

P•7MB – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on August 14 and at retail beginning September 4, P•7MB irons ($1,649.99 CAD for 7-piece set) will be offered in 3-PW and come equipped with KBS Tour steel shafts (X 130g, S 120g) as well as the Golf Pride Z-Grip in grey/black. Available in RH and LH.

 

P•7MC – COMPLETELY NEW, YET COMPLETELY CLASSIC

Inspired by Tour, the design features of P•7MC meets the standards of the game’s most discerning players. Classic shaping and minimal offset deliver control and precision, while perimeter weighting offers just the right touch of forgiveness.

 

The shape of this new muscle cavity was derived from the previous generation of P•750 irons – which has a cultish following on Tour as a favorite of Jon Rahm, Collin Morikawa and Matthew Wolff alike. In creating the new backbar geometry designed to elevate feel, engineers moved mass up behind the face to support the point of impact. During initial testing, Rory McIlroy immediately commented on the solid feel of the iron and the stability of the head through the strike zone – a discernable enhancement over the previous generation.

The P•7MC was designed specifically to answer the needs of Tour players. Every detail on this perimeter weighted classic muscle cavity design has been painstakingly crafted to the highest quality. From the Compact Grain Forging to the cavity geometry designed specifically for a more solid feel. The P•7MC is the perfect combination of performance, feel and shot making with a hint of forgiveness.

Matt Bovee, Product Creation, Irons Category

A forged pattern within the cavity back pays homage to a long history of TaylorMade iron designs including the RAC TP blades as well the original P•750 and P•770 models. A subtly placed “T-Bug” with a high-buff finish is formed during the forging process as a sophisticated nod to craftsmanship and aesthetics. Completed with a Tour satin finish and muscle cavity geometry, P•7MC will visually match either P•7MB or P•770 in a combo set.

 

P•7MC – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on August 14 and at retail beginning September 4, P•7MC irons ($1,649.99 CAD in 7-piece set) will be offered in 3-PW and come equipped with KBS Tour steel shafts (X 130g, S 120g) as well as the Golf Pride Z-Grip in grey/black. Available in RH and LH.

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