Custom Club Fitter Hit Impressive Milestone Amid Rapid Growth
Willowbrook, IL — Tour-level fittings are an experience like no other — just ask the tens of thousands of custom-fit Club Champion customers who dialed their game in with the fitter last year. Over 100,000 appointments were recorded from January 1, 2019 – December 31, 2019.
“We had a great year in terms of growth,” said Nick Sherburne, Club Champion founder. “We added two dozen new stores, over 70 new employees and of course, our appointment and revenue numbers grew alongside those other successes.”
Recognized as the top fitter, builder, and retailer of the best brands in golf, Club Champion stands out in a niche market. Their dynamic vision has catapulted them to be ranked as the #1 specialty fitter according to Golf Datatech, the golf industry’s market share monitor. They’ve also been ranked as a Top 100 Club Fitter by Golf Digest every year since the inception of the list, and they do more fitting volume than any other fitter in the country. The company’s thorough processes and attention to detail set them apart from the competition.
“We offer a service that every serious golfer can benefit from,” said Sherburne. “Our business model works because the service works – we can show measurable improvements for our customers, and that translates to happy golfers and a higher demand for what we do.”
Each store conducts an average of 500-1500 fittings per year, with many stores surpassing that. Their Tour-quality fitting experience is sought after by golfers of every skill level, and their fitting studios service nearly every major golf market in the country.
Unlike traditional retailers that carry inventory and face significant price pressure, Club Champion fits and builds unique, custom clubs for their customers. Because their product is custom, they don’t compete against web-based retailers on price. As a result, the company is one of the fastest-growing retailers in golf with 2019 overall revenue growth up almost 50%. Expanding from just eight locations six years ago, the company currently has 70 retail studios with plans to open another 12 in 2020.
According to Club Champion CEO Joe Lee, “By 2015, we had proven our new store concept as well as the ability to open multiple locations in a market. It was time to roll out Club Champion nationally. We knew the concept worked and that there was measurable demand, so we’ve been opening new locations at an accelerated pace since.”
The typical studio footprint is approximately 3,000 square feet and includes a minimum of two fitting bays equipped with TrackMan launch monitors, a SAM PuttLab, a build shop and features an extensive equipment wall with more choices than any other retail chain. Lee says, “The shaft wall, coupled with our expert fitters, is where a lot of the magic happens.”
Club Champion’s brand-agnostic approach has helped them succeed in a market that’s heavily influenced by brand advertisements. Because they focus on the golfer and not the manufacturer, they’re able to give each customer a unique and informative experience that delivers real results on the course. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee. A similar study by GOLF Magazine found an average of 15 yards with Club Champion-fitted irons.
Lee believes in the Club Champion method and the results it garners. “Other people sell golf clubs, we sell improvement,” he said. “We not only solve equipment problems, but we show and explain why each particular piece of equipment (shaft, head, and grip) works for their unique swing.”
For more information about custom club fitting and Club Champion’s process, please visit clubchampiongolf.com.