If you’re looking for the Project (a) and the Project (s) golf balls from TaylorMade Golf you might have a hard time locating them after they’ve been sold out. The reason being, they’ve been replaced by the all-new Tour Response and Soft Response golf balls in 2020.
The new Tour Response and Soft Response golf balls are a mid-ranged golf ball designed to bring Tour-level golf ball performance at a mid-range price point. I first learned about these golf balls back on October 30th while attending a golf industry show in Kitchener, Ontario. There I talked to Sr. Marketing Manager Nick Obritsch about the new golf balls. However, due to the embargo placed on them, I could not share information prior to now
The Tour Response offers golfers a golf ball with a 100% Cast Urethane Cover and a golf ball with a compression rating of 40. The Tour Response is offered in white and yellow. Whereas the Soft Response golf ball is a 35 compression golf ball featuring a Soft Ionomer cover. Colour options are white, yellow and matte red for the Soft Response.
I tested the last iteration of the Project (a) and Project (s) in 2018. If the Soft Response is anything like the Project (s) that might be the “sleeper” golf ball of 2020. I hope to put these golf balls through their paces.
The Tour Response and Soft Response golf balls retail for $44.99 CAD and $29.99 CAD respectively. For more information, please check out the press release shared below by Nick Orbritsch.
Until The Next Tee!!
Bringing Effortless Compression, Tour Technology & Dominant Distance to Golfers at Every Level for an Affordable Price
CARLSBAD, Calif. (February 3, 2020) – TaylorMade Golf, an industry leader in innovation and technology, gathered insights from thousands of assorted golfers about the performance features they need from a golf ball. The clear No. 1 answer to the company’s question: “I want a golf ball that’s designed for me.”
Golfers asked for it, and we responded. Introducing the new Tour Response and Soft Response golf balls from TaylorMade.Highlighted by a 100% cast urethane cover, Tour Response delivers effortless compression and Tour-quality performance at an affordable price. Engineered for effortless compression and dominant distance, Soft Response utilizes a breakthrough Extended Flight Dimple Pattern along with an ultra-soft ZnO Flex Core™ designed to increase speed.
Urethane is simply the best performing cover material you can use on a golf ball. That’s why it’s found on 100% of the balls used on the PGA Tour. It’s that good. We’re bringing that same innovation to our Tour Response line – essentially making a softer version of our TP5/TP5x that utilizes multiple Tour technologies. Soft Response is a multi-layer golf ball designed for even softer feel, and with our new Extended Flight Dimple Pattern the player can obtain explosive distance.
TOUR RESPONSE EFFORTLESS COMPRESSION WITH TOUR TECHNOLOGY
For as long as there have been urethane golf balls, Tour players have used them. It’s the industry standard for premium performance in golf balls, and Tour Response brings that same standard to all golfers at an affordable price while maintaining the same technology found in TP5/TP5x.
A softer 100% cast urethane cover allows grooves to better grip the ball for increased wedge spin – potentially creating thousands more RPMs of spin for the average golfer compared to ionomer products. A crosslinking chemical reaction forms the urethane material and creates an irreversible link for improved shear resistance and greater durability.
The use of cast urethane puts Tour Response a step above other balls in this category and at this price point, as it’s the only non-Tour ball to offer this premium cover from a major manufacturer. It’s a blend of Tour-quality materials with performance specifically engineered to benefit all golfers.
Utilizing the same technology that powers the hottest Tour ball in golf (TP5/TP5x), Tour Response relies on Speedmantle™ with HFMq to produce fast ball speeds. The firmer second layer surrounds the soft inner core and delivers an explosive transfer of energy.
In this class where performance meets value, why would anyone play an ionomer ball when cast urethane is available? Every manufacturer agrees that it makes a better ball
SOFT RESPONSE EFFORTLESS COMPRESSION & DOMINANT DISTANCE
TaylorMade utilizes a specialized Extended Flight Dimple Pattern to protect distance in a softer golf ball. The shallow u-shaped dimples promote decreased drag and increased lift, ultimately allowing the ball to stay in the air longer at lower spin rates. This design is meant to appeal to players with average swing speeds, who often struggle to keep the ball airborne. For this reason, many club fitters match slower swing speed players with drivers that increase spin rates and allow the ball to stay in the air longer. However, with this revolutionary dimple design TaylorMade aims to improve distance for these players through intelligent golf ball design.
A soft ionomer cover adds to the feel of Soft Response, but also achieves improved scuff resistance, shear resistance and overall durability. With an ultra-low compression ZnO Flex Core™ (a compression of 35), Soft Response is engineered to meet the needs of golfers seeking an extremely soft feel without diminishing distance.
PRICE & AVAILABILITY
Tour Response $44.99 CAD and Soft Response $29.99 CAD will be available at retail on 2/28/2020. Tour Response will be offered in white and yellow, while Soft Response will be available in white, yellow and matte red. Go to TaylorMadeGolf.ca for more information on our Tour Response and Soft Response golf balls.
Both Tour Response and Soft Response are engineered to efficiently transfer energy and rebound at impact. The Tour Response core has an ultra-low compression of 40, while Soft Response is even lower at 35. The 3-piece construction further allows for soft feel while maintaining impressive distance.