TAYLORMADE GOLF COMPANY ANNOUNCES SIM MAX AND SIM MAX OS IRONS – BRINGING FORGED-LIKE FEEL TO THE DISTANCE IRON CATEGORY

BUILDING ON THE REVOLUTIONARY PERFORMANCE OF SPEED BRIDGE TECHNOLOGY TO DELIVER IMPROVED FEEL, SOUND AND EXPLOSIVE DISTANCE

 

CARLSBAD, Calif. (January 10, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS delivers explosive distance, enhanced sound, and forged-like feel to the distance iron category.

 

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SPEED BRIDGE COMBINES WITH THRU-SLOT SPEED POCKET – DISTANCE, PERFORMANCE AND FORGED-LIKE FEEL

After playing a pivotal role in the industry-leading performance found in M5 & M6 irons, Speed Bridge technology again takes centre stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.

Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feel associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers an improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.

 

Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to

incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below centre.

Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*

ECHO® DAMPING SYSTEM – HEIGHTENED FEEL, EFFICIENT DISTANCE

If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.

 

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The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.

PROGRESSIVE INVERTED CONE TECHNOLOGY – EACH INDIVIDUAL IRON OPTIMIZED FOR ACCURACY

TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the centre of the face on mid irons to deliver performance exactly where golfers need it the most.

TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.

 

SIM MAX – OUR BEST FEELING DISTANCE IRON, POWERED BY SPEED BRIDGE

Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch, and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.

 

SIM MAX – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on January 10 and at retail beginning February 7, the SIM Max irons ($1,049.99 steel/$1,1149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.

 

SIM MAX OS – MAX DISTANCE WITH ENHANCED FEEL

SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.**

 

SIM MAX OS – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on January 10 and at retail beginning February 7, the SIM Max OS irons ($1,049.99 steel/$1,149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max OS irons will come equipped with the Aldila NV Ladies shaft.

 

* Faster face claim based on SIM Max 7-iron vs. M6 7-iron at better player swing speed.

** Longest iron in the current TaylorMade lineup claim based on SIM Max OS vs. SIM Max, P790, and P790 Ti 7-iron at better player swing speed.

New Exotics EXS 220 Driver – All That You Need to Know

Over the next few days, I’ll be sharing information on the new Exotics EXS 220 metalwoods family. I predicted that the 2019 EXS range was going to be good, really good and highly underrated based on my reviews of the Exotics EXS hybrid. That hybrid ended up being the best that I’ve gamed to this point and is an “automatic” club. If you never made swings with the EXS irons or the driver then you really missed out.

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Fun Fact. The 2019 Exotics EXS driver finished on the podium for Teezy Award honors in the “Top Driver” category. As new products have emerged and information released, it was Tour Edge Golf who had me the most curious. How would they follow-up the very successful Exotics EXS range? The answer.  The Exotics EXS 220.

Today, we have a look at the driver.

In the release below we learn about everything that is the Exotics 220 range. I liken them to a proverbial love-child of the EXS and CBX 119 range (the latter I never made swings with).

New inclusions for the EXS 220 driver include…

  • Diamond-Face Technology
  • Exceptional forgiveness through very high MOI numbers
  • S.D Bar to enhance and improve the acoustics and more

Please see the press release below for all of the details. More to come.

 

Until The Next Tee!!

#fightandgrind #seeuonthenexttee #untilthenexttee

 

Tour Edge officially introduces the Exotics EXS 220 driver, fairway metal and
hybrid, featuring state-of-the-art game-enhancing innovations that vastly improves
upon the wildly successful and award-winning Exotics EXS line.

Exotics EXS 220 metalwoods feature Diamond Face technology, a major breakthrough in face technology that features different thick and thin diamond shapes or “mini-trampolines” behind the face, producing a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.

The all-new shapes and weight repositioning of the EXS 220 metalwoods have made
for the most forgiving and stable metals ever produced by Tour Edge.

“We have taken a substantial leap forward in design innovation with the entire EXS
220 line,” said Tour Edge President and Master Club Designer David Glod. “We set
an all-time record for Exotics metalwoods sold with the original EXS line and based
on the initial reaction to the performance from our partners and tour professionals,
we feel we will shatter that sales record with the EXS 220.”

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“Our goal is to make anyone who hits these side by side to clubs that cost twice as
much to question why they would ever think about spending the extra money,” said
Glod. “These clubs are that good. We will have a large amount of EXS 220 in play
on the professional tours and we will penetrate bags of the better players across
the globe due to the extreme performance benefits of these clubs. Truly, pound for
pound, nothing comes close to the EXS 220 metalwoods.”

The new ultra-premium, high-performance Exotics EXS 220 driver, fairway metal
and hybrid will be featured at the 2020 PGA Merchandise Show and will be available
for purchase worldwide on February 1, 2020.

EXS 220 Driver

The EXS 220 Driver produces extreme Moment of Inertia (M.O.I.) numbers with its
all new elongated face-to-back shape and adjustable 9-gram back weight to create
one of the highest M.O.I. ratings ever manufactured in a driver. Additional weights
will be available in 3 grams, 6 grams, 11 grams, and 14 grams to help dial in the
preferred swing weight and trajectory.

The driver features an all-new elongated shape and adjustable 9-gram back weight to create an M.O.I. of 5440 grams per cubic centimeter, a 20% percent increase over the previous EXS Driver. Helping secure such high M.O.I. numbers were also made possible by the employment of Triple Carbon Fiber technology featured on the crown and heel/toe areas of the sole.

This premium and extremely lightweight carbon fiber provide extreme weight savings that could then be repositioned into the back of the clubhead. The high-grade 8-1-1 Titanium face of the EXS 220 Driver is shallower and features a lower density, lighter Titanium to allow for more weight repositioning. Behind the face, the revolutionary Diamond Face technology features 42 different thick and thin diamond shapes, producing a massive sweet spot.

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The Diamond Face produces a hotter face with faster ball speeds, reduction of spin and better performance on off-center hits. Tour Edge engineers have placed a Sound Diffusion Bar (S.D. Bar) inside the clubhead that has been used to improve the acoustic engineering of the entire new EXS metalwood line up.

The S.D. Bar was modeled using the F.E.A software to research and fine-tune the
acoustical properties of the driver. The S.D. Bar is a similar idea employed in music
studios and concert halls with diffusion panels used to enhance the richness of sound.

The EXS 220 offers an unprecedented range of lofts from 7.5 degrees to 14 degrees
with three head options.

An adjustable hosel allows golfers to adjust the loft Plus/Minus 2 degrees up and
down, so with three lofts being offered in 9.5, 10.5, and 12 degrees, the EXS 220
offers an unprecedented range of lofts from 7.5 degrees to 14 degrees between the
three loft options. A left-handed version will be made available in the 10.5 loft option.

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To see the chosen stock shafts for the EXS 220 Driver, see the SpeedTested Shafts
section below that will explain how the optimal shaft for every flex and swing speed
has been selected for the EXS 220 line through extensive robotic testing.

EXS 220 Driver and Fairway SpeedTested Stock Shafts

85 MPH or Below Fujikura Air Speeder: Ladies (R3) | Senior (R2) | Regular (R)
85-95 MPH Fujikura Ventus 4T Core: 5-Regular | 6-Stiff
95 MPH or Above Project X HZRDUS Smoke Yellow: 6.0 Stiff | 6.5 X-Stiff

The Exotics 220 line-up will now be included in Tour Edge’s unprecedented 48-hour
custom delivery program for custom orders anywhere in the continental United
States.

The suggested retail price for the EXS 220 Driver is $349.99.

48-Hour Custom Fit Delivery

For the first time, Exotics product will be a part of Tour Edge’s unprecedented 48-
hour custom fit nationwide delivery guarantee.

Exotics EXS 220 will be available with Tour Edge’s 48-Hour Custom Fit Delivery
program where custom fit orders from an authorized Tour Edge EXS 220 fitter
arrive back to the end consumer in 48 business hours anywhere in the continental
United States. If the custom order is placed to Tour Edge by the authorized Tour Edge dealer by 2:30 PM Central time, the order will be guaranteed to arrive either back to the fitting location or directly to the consumer’s house.

Hand Built in the USA

All Tour Edge Exotics clubs are hand built in the United States at our headquarters
in Batavia, Illinois.

Lifetime Warranty

All Tour Edge Exotics clubs are backed with a lifetime warranty that covers any
manufacturer defects for the life of the product