XXIO UNVEILS XXIO ELEVEN AND X: EXPERIENCE THE DIFFERENCE

HUNTINGTON BEACH,Calif. December 30,2019 — XXIO ®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Eleven and X golf clubs. Both
families of golf clubs officially launch in North America on January 21, 2020.

“We’re different than any other brand in the market, just as our new tagline suggests, and in 2020, we’ll showcase our differences to more players than we ever have before,” said Chuck Thiry, Vice President of XXIO USA. “We encourage all players to come out and ‘Experience the Difference’ of XXIO. My guess is that if you give us a try, you’ll see a ball flight that you haven’t seen in a very long time.”

XXIO Drivers

The XXIO driver line-up for 2020. Eleven in the middle. X on the right.

Weight Plus

XXIO Eleven and X both feature XXIO’s new Weight Plus technology, which helps produce a more consistent and powerful swing. Weight Plus is a breakthrough achievement that pushes our high balance point clubs to the next level. Weight Plus works by using up to 13g of brass and rubber weights placed in the butt end of every XXIO shaft. That mass behind the hands operates on the principle of a lever, assisting in the takeaway and reducing the effort required to swing each golf club.

 

XXIO Eleven Men’s and Ladies

For more than 10 generations, XXIO has focused on delivering real innovations and easier golf to moderate swing speed players.

With XXIO Eleven, a wholly redesigned cup face structure and profoundly lightweight shaft combine to produce fast, forgiving, and easy to swing golf clubs. “We’ve been developing lightweight equipment for nearly two decades now,” Thiry said. “That kind of experience gives you a real understanding of, not only the benefits of lightweight, but also the benefits of accompanying technologies that you can pair with lightweight to make the products perform even better. With our new Weight Plus counterbalancing technology, we are further pushing the limits of high balance point. It’s the combination of lightweight and high balance point that makes XXIO Eleven a game-changer for moderate swing speed players.”

Below is a breakdown of the key technologies found within the full line of XXIO Eleven
equipment that benefits the moderate swing speed player.

Key Technologies:
Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
Star Frame: XXIO Eleven’s Driver uses a Star Frame rib structure to support a sole thickness of just .45mm, redistributing weight for improved launch and forgiveness.
Cup Face: XXIO Eleven’s Driver, Fairway Woods, and Hybrids feature a powerful yet
normalized cup face that is fastest on center strikes and miss-hits alike.
Cannon Sole: A uniquely shaped weight pad in the XXIO Eleven Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
Double Undercut Cavity: Two slots cut into the iron body just behind the face dramatically increase flexibility for explosive ball speed and distance.

XXIO Eleven Men’s and Ladies officially launch in North America on January 21, 2020, at a MAP of $199.99 for a single graphite iron, $299.99 for the XXIO Eleven Hybrids, $399.99 for the XXIO Eleven Fairway Woods and $649.99 for the XXIO Eleven Driver. XXIO Eleven Ladies is available in stunning blue or rich Bordeaux color schemes.

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X

The new X model is a premium set of woods and irons that helps more accomplished golfers experience the benefits of lightweight and high balance point club design. The X irons are forged in a more compact shape for enhanced workability, while the driver features a carbon sole for a more muted sound a feel these golfers prefer.

“X takes the same XXIO philosophy – lightweight and easy to swing – but is designed for better players” said Jeff Brunski, Vice President of Research and Development. “We’re targeting golfers who have typically played ‘players’ golf equipment, but are starting to see distance declines in their game.”

Below is a breakdown of the key technologies found within the full line of X equipment.

Key Technologies:
Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
Carbon Fiber Sole: X’s Driver uses a lightweight carbon fiber sole to redistribute weight for improved launch and forgiveness.
Cup Face: X’s Driver, Woods, and Hybrids feature a powerful yet normalized cup face that is fastest on center strikes and miss-hits alike.
Cannon Sole: A uniquely shaped weight pad in the X Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
Speed Groove: X Irons have a milled speed groove on the backside of their faceplate. This channel around the perimeter flexes at impact, rebounding added energy back into the ball for incredible distance.

“X allows a wider audience to experience the difference of XXIO,” Brunski said. “It’s easy
distance and easy forgiveness, built without sacrifices.”

X officially launches in North America on January 21, 2020, at a MAP of $199.99 for a single steel iron, $299.99 for the X Hybrids, $399.99 for the X Fairway Woods and $699.99 for the new X Driver.

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XXIO Putters

Milled from a single billet of forged 303 stainless, the new XXIO Putters offer an extremely stable putting platform with an exceptionally premium feel. Tungsten weights in the toe and heel expand MOI for more stability and more consistency on the green.

The XXIO Mallet Putter is available in 33-inch, 34-inch, and 35-inch lengths at a MAP
of $299.99, while the XXIO Blade Putter is available at 34-inch length at a MAP of $299.99.

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XXIO Golf Balls

XXIO Eleven and X golf balls offer better performance for moderate swing speed players. These golf balls are crafted for the moderate swing speed golfer and reduce the shock of impact for enhanced comfort on all shots.

XXIO Eleven delivers an extremely soft feel with low spin and maximum distance off the tee. Meanwhile, X golf balls are designed for players with slightly higher swing speeds who benefit from more distance off the tee and additional spin when attacking the green.

XXIO Eleven golf balls are available in White and Ruby Red at a MAP of $49.99, while X golf balls are available in White at a MAP of $49.99.

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XXIO Eleven. Photo Credit: XXIO

For more detailed information on all of XXIO’s offerings CLICK HERE.

TaylorMade Golf SIM Driver

Well, the first pictures are out of the 2020 drivers from TaylorMade Golf. Following in the footsteps of the popular M-Series of drivers are the new TaylorMade SIM.

The SIM offers three different models that offer golfers the same options of clubs as the predecessors. The SIM looks to offer adjustability like the SLDR with a sliding weight towards the front of the sole. There is no sliding weight to reduce spin rates, or higher launch capabilities.  There is, however, an adjustable hosel. SIM follows in the footsteps of the M1, M3, and M5 for those golfers who prefer those options.

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Meanwhile, the SIM MAX follows the same sort of guidelines similar to previous models like the M2, M4, and M6. Void of sliding weights the SIM MAX offers adjustments of up/down 2* of loft.

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Lastly, the SIM Max D is a driver that offers draw-bias in its construction. If you fight a slice, this is the model for you.

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All of the models feature Twist Face technology and are Speed Injected. As more details come out about this driver they will be posted here. Look for a press release after the New Year.

 

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

2020 Major Predictions – PGA TOUR

As the calendar winds down on the calendar for the year 2019 there are many things to look at and think about. Tigers Woods wins at The Masters and in doing do he collectively “flipped off” all of the naysayers who said that he was done. How does crow taste by the way?

At Bethpage, the polarizing Brooks Koepka claimed the Wanamaker Trophy in winning the PGA Championship. He may not win regular events, but he’s a threat every time he tees it up in a Major. The very likable Gary Woodland won the U.S. Open at Pebble Beach. His first Major championship. You had a feeling that it was going to come eventually. But if there was a newly minted Major champion that you have to like and feel good about. Shane Lowry would be that guy. It was fun watching him win the Open Championship. He really ended up running away with the Claret Jug besting runner-up Tommy Fleetwood by 6 strokes.

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Lowry signing autographs at the 2017 RBC Canadian Open at Glen Abbey.

As we fast-forward to 2020 I thought that it might be fun to make bold predictions regarding the 2020 Major tournaments. Oh, and before anyone suggests it, no I will not talk about The Players Championship. My opinion is to just leave it as it is. A stand-alone tournament for… The Players. So without further delay. Here we go!

(Injuries and unforeseen circumstances can really put a damper on these things)

 

The Masters – Is it just me or can you practically smell the azaleas, dogwood, and pine straw already. Honestly, I don’t know what it smells like there but I have an image, or smell, conjured in my imagination. It’d be easy to pick Tiger to win The Masters and repeat. Seeing that, as it stands now he is the favorite to win again according to oddsmakers. So with that said. Here’s my pick. This guy made putts on the fast and firm greens of Royal Melbourne during the Presidents Cup. He’s long and has the control. My pick. Justin Thomas.

PGA Championship – TPC Harding Park will be the venue for the 2020 PGA Championship. The “San Francisco Treat” was named after avid golfer and former President, Warren G. Harding and opened in 1925. Tight tree-lined fairways and small undulating greens were the norms of courses designed in this time frame. A premium will be placed on accuracy and iron play. Will length be a determining factor in this one? Maybe not. Then again, is length really a factor for many of these guys?

My pick had a sneaky journeyman-like 2019 campaign. A pretty good striker of the golf ball his iron play is solid, putting is good and has adequate length for a 7,200-yard golf course. Currently ranked #8 in the world. My pick is Justin Rose to heave the Wanamaker Trophy over his head. Sorry about the jinx Rosey!

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Photo Credit: PGA.com

The U.S. Open – A Father’s Day tradition. Sticking with the theme of golf courses designed in the 1920’s Winged Foot Golf Club is another golf course that features tight fairways and distinct green complexes. The A.W. Tillinghast-designed gem has hosted a cacophony of major events including some prior U.S. Open’s. What separates this course from TPC Harding Park? The USGA. I hope the USGA does what it does best. Set the course up in such a way that it makes professional golfers irate.

If this thing ends up a “Battle of Attrition” you have to like Brooks Koepka‘s chances. It might be an unpopular choice because he’s as polarizing a player as there is in professional golf. He may not win a ton of PGA TOUR events but he really shows up for the Major’s and he loves the U.S. Open. We don’t know how bad his injury truly is that kept him out of the Presidents Cup.  His health could be a factor.

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The Open Championship – The 149th Open Championship will take place at Royal St. George’s. The venue last hosted the Open Championship in 2011 which was won by Darren Clarke (his first and last). While I can see the likes of Rose and Tommy Fleetwood contending here I think both come up just short. Weather is always a factor during the Open Championship perhaps a little less so in England than in Scotland or Ireland for that matter. So if it’s cold and crappy out that could hurt an “old guy” riddled with past injuries (Tiger Woods).

With all things being equal and taking the lousiest weather conditions into consideration I like Rory McIlroy to win the Open Championship. He had a solid 2019, really solid in fact and I just think he’ll continue to roll in 2020.

 

The maiden 2 Royal St Georges

It’ll be fun to watch all of the Major championships in 2020. I think the collection of courses by architects of the 1920s makes the events more intriguing. You know what else will be fun? Watching my picks “crash and burn”.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee