Last week, I attended the Golf Industry Expo put on by the PGA of Ontario in Kitchener. In a recap that I posted on Wednesday (Expo Recap), I covered some of the exciting products that I saw while I was there. Both equipment that has been released through press releases and others that were under embargo. One of those products seen has since been released to the public and consequentially I wasted no time in writing a review on the product. The Evnroll Putters ER10 Outback (ER10 Outback Review). But there were more discoveries that I made that didn’t involve equipment.
I’m always into discovering and covering brands developed in Canada when I have the opportunity. Truthfully, I don’t get the opportunity too often. That changed last week during the show.
My first discovery was a golf lifestyle brand by the name of PLYR. PLYR is based out of Saskatoon, Saskatchewan and they make apparel that lets people know that not only you’re a golfer but that you’re a PLYR… Or shall I say a player too. From a wide assortment of caps and toques (beanies) to outerwear and t-shirts, there is something from PLYR that you might like. I had the opportunity to talk to Plyr Golf Co-Founder and President Chase Porter and this is a brand that is starting to sweep across Canada and with any luck, beyond. For more information please visit Plyr’s website.
Later on in the day as I was walking through the show floor my eyes caught some pretty snazzy, bright, and fun pieces of apparel. Bright vivid colors, prints, and flamingos. Upon further examination, the booth was that of another Canadian apparel brand. This brand is just a little bit different than most I have covered. The reason is that it is apparel for junior golfers. Introducing, Swing Junior Apparel. Every year at the PGA Show I cover a lot of ground. The fashion end of the exhibition hall is massive yet out of all of the apparel on the floor there isn’t much in the way of dedicated junior golf apparel brands. Swing Junior Apparel is exactly that. They offer fun styles from girls rompers to athletic boys polos and everything in between. The apparel is high-quality, well-fabricated while the materials are lightweight performance fabric that is airy and they all have a great feel of hand. What’s more, is that they are very fairly priced. I had a great talk at the booth with Lynn holden (Logistics and Fulfillment) and I walked away very impressed with this brand, Swing Junior Apparel ranges in sizes from 4-18. Also of note is that they’re looking for Junior Golf Brand Ambassadors #SWINGtoWIN. For more information please visit Swing’s website.
There are more great products that I saw while at the show but if there is one that I wanted to talk about real quickly it would be new golf shoes coming out from New Balance Golf. I had the opportunity to chat with Wendy Shackleton (Owner of Shack’s Sales Agency). Ms. Shackleton is a rep for New Balance in Ontario. At the booth, I was introduced to the New Balance Fresh Foam Links SL. Available in a few different colourways including White/Green/Yellow these golf shoes are very attractive. As one might expect from a shoe company like New Balance they’ve invested countless hours of R&D into the kinesiology of the feet. The NB Fresh Foam Links SL”utilizes data-driven designs to determine zones in the midsole where altering levels of compression and resistance are aligned to provide ultra-soft cushioning and lateral stability”. Are you familiar with mapping technology like “BodiTrak” where it maps where your weight is placed throughout the swing? Well, that’s basically what New Balance had done with these shoes. They had my size so I tried them on. Right out-of-the-box they were comfortable, felt cushy but with support and quite frankly my temperamental feet loved them in the short time I had them on. A “live-fire” testing and review has been arranged and I will be wearing them in Orlando at the PGA Show. I cannot wait.
Last but not least, I wanted to touch on a product really fast. While it may not be a golf product per se I wanted to touch on a beer, I mean, golf and beer go together right?! Just like peas and carrots. While at the expo I walked by a booth a tried a beer from a brewery that I had never heard of. That brewery was Amsterdam Brewing Company. Amsterdam are the producers of 3 Speed Lager which is a German-style Lager. this beer is the best-tasting beer that I have tried in my life. So good in fact that I have dubbed it “The Officially Unofficial Beer of UTNT”. This beer has won awards and rightfully so. If you’re a reader of mine and you live in Ontario, Canada get your hands on this craft beer. Amsterdam is the third-largest craft brewery in Ontario.
Until The Next Tee!!