Srixon Announces New Soft Feel Brite Golf Balls

If you’re a golfer that has never tried any of the Soft Feel golf balls from Srixon Golf than you might be truly missing out. Even though I have never posted an official review of the Soft Feel I can tell you (my readers) that the Soft Feel is long off of the tee, it stands up fairly well around the greens and is a joy when it comes to feel off of the tee. Not to mention, it’s very wallet-friendly. Bear in mind that the version launched in 2018 is an 11th Generation golf ball and the ball that I’ve played in the past is (according to my figures) is in the ballpark of the 8th or 9th generation.

Today, Srixon Golf announced its latest iteration of the Soft Feel. May I present the Soft Feel Brite. For all of the details of this latest golf ball please see the press release as shared below by Marketing and Communications Specialist Noelle Zavaleta. Many thanks to Miss. Zavaleta for sharing said release.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind


HUNTINGTON BEACH, Calif. — Oct.1, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the Soft Feel Brite golf ball. The Srixon Soft Feel Brite is available in Brite Orange™, Brite Red™, and Brite Green™ and is now available in North America.

SOFT FEEL 11 Package_BRITE RED“Soft Feel Brite offers everything you love about Soft Feel,” said Brian Schielke, Marketing Director at Srixon. “It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high-quality matte golf ball.”

 The Srixon Soft Feel Brite is a golf ball designed specifically for golfers who want to maximize their distance off the tee, while still providing better feel and control. Featuring new Matte Visual Performance, players of all skill levels can easily track the flight of the golf ball with an enhanced visibility cover.


Soft Feel Brite features Srixon’s Energetic Gradient Growth Core, which starts softer near the center and gradually becomes firmer around the perimeter to maximize ball speed while maintaining that satisfying feel. Srixon’s tour-proven, 338 Speed Dimple Pattern reduces drag and maximizes lift to allow Soft Feel Brite to fly true, even in the windiest of conditions. The soft, thin cover on every Soft Feel Brite golf ball provides ample spin for more control on all greenside shots.

Distance never looked so brite with the new Soft Feel Brite from Srixon.

 Key Technologies:

·       Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.

·       Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more distance with an ultra-soft feel off the tee.

·       Soft Thin Cover: Delivers more greenside spin and softer feel on all pitches, chips, and putts.

·       338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.


The Srixon Soft Feel Brite golf balls are now available at a MAP of $19.99 per dozen.

Callaway® Apparel Launches 2019 Weather Series “Play Unrestricted In Every Condition”

Thanks go out to Stuart Goldstein of public relations firm RG Narrative for sharing the press release below.

As the seasons have changed so has the weather, but don’t let the weather hold you back from playing more golf and extending your season. callaway Apparel can help you with that.


The press release below outlines new apparel being launched by Callaway Apparel.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee



(Miami, FL, September 30, 2019) — Callaway Apparel announces the launch of its 2019 Weather Series, a revolutionary collection of Men’s and Women’s outerwear that provides the ultimate in functionality, playability, and versatility for the performance-driven golfer. The 2019 Weather Series is focused on one thing: helping golfers play unrestricted golf in every weather condition. Featuring their revolutionary SWING TECH™ construction in nearly every piece, the 2019 Weather Series is Callaway’s most technical and most complete lineup to date.

“We are thrilled to bring the all-new Weather Series lineup to market,” stated Gina Avila, Executive Vice President of Design & Merchandising for Callaway Apparel. “My team and I have spent countless hours working to create products that feature the latest in fiber technology and performance-enhancing materials while still providing a sophisticated, aesthetically pleasing appearance. The result is what we believe to be the newest gold standard in performance golf outerwear.”

Highlights of the Men’s 2019 Weather Series include:

Callaway StormGuard™ Waterproof Jacket & Pants – Designed with SWING TECH™ construction and mechanical four-way stretch fabric, the StormGuard waterproof jacket and pants offer golfers superior range of motion in even the toughest of elements. Brandnew for 2019, these products feature a 15K JIS waterproof rating, Callaway’s highest ever, as well as multiple fully seam-sealed, splash proof pockets. The full-zip breathable waterproof jacket, available in three colors, is built with adjustable storm cuffs for added protection while the pants, offered in multiple lengths, features an adjustable hem for the perfect fit.

581348991Stormguard Waterproof Jacket_Caviar_Front

SWING TECH Waffle Fleece – Brand new from Callaway, the Swing Tech Waffle Fleece offers golfers the perfect combination of warmth, playability, and protection from the elements. Featuring Swing Tech construction and four-way stretch polyester/spandex blended fabric, this mid-layer allows for better range of motion with every swing. The interior thermal lining provides superior warmth while UV Block UPF 50 helps protect skin from harmful UV radiation. The Swing Tech Waffle Fleece is available in eight new colors and Big & Tall sizing.


SWING TECH Outlast ¼ Zip – Callaway’s most technically advanced mid-weight layering now features SWING TECH, allowing golfers to play unrestricted in every condition. This ¼ zip pullover is constructed with Outlast ® technology, originally developed for NASA, which utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Also equipped with UV Block UPF 50 to prevent the sun’s harmful UV rays from reaching the skin, the Outlast ¼ zip, available in five colors, is a versatile, performance-driven layer that is built to brave the elements.


SWING TECH Windshirts – Available in three distinct styles (short sleeve, ¼ zip, and full zip), Callaway’s new windshirts are constructed with Repel technology to resist wind and water by creating a barrier of protection against inclement weather. SWING TECH construction and four-way stretch fabric allow for better range of motion while the adjustable storm cuffs, toggle hems, and multiple full-size pockets provide golfers the details they need for peak performance. High Gauge Full-Zip Vest – Crafted from a soft, insulated thermal fabric and available in three colors, this vest delivers practical comfort and style. The four-way stretch polyester/spandex fabric ensures maximum stretch while the full-zip front is easily adjustable, making it the perfect complementary layering piece for fall golf.

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The stylish and functional Women’s Weather Series collection takes a modular approach to offer multi-wearing options for all seasons. While designed for performance by incorporating SWING TECH ergonomic and articulated seams, the women’s collection is complemented with smart feminine details. The collection features a variety of new layering offerings including:
● Mixed Media Quilted Jacket
● Swing Tech Lightweight Fleece
● Floral Jacquard and Printed Sun Protection ¼ Zip
● Full-Zip Wind & Water Resistant Jacket
● Coolmax Cardigan Sweater

The Men’s and Women’s Weather Series collections are available now at, select retailers and leading golf and country clubs around the world.


About Callaway Apparel  
Innovative. Performance-Driven. Authentic. At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use. Learn more about Callaway Apparel at and follow on Facebook, Instagram, and YouTube.

Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel.


About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad list of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants,  casual pants and shorts, jeans wear, activewear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®  and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at