Thanks go out to Stuart Goldstein of public relations firm RG Narrative for sharing the press release below.
As the seasons have changed so has the weather, but don’t let the weather hold you back from playing more golf and extending your season. callaway Apparel can help you with that.
The press release below outlines new apparel being launched by Callaway Apparel.
(Miami, FL, September 30, 2019) — Callaway Apparel announces the launch of its 2019 Weather Series, a revolutionary collection of Men’s and Women’s outerwear that provides the ultimate in functionality, playability, and versatility for the performance-driven golfer. The 2019 Weather Series is focused on one thing: helping golfers play unrestricted golf in every weather condition. Featuring their revolutionary SWING TECH™ construction in nearly every piece, the 2019 Weather Series is Callaway’s most technical and most complete lineup to date.
“We are thrilled to bring the all-new Weather Series lineup to market,” stated Gina Avila, Executive Vice President of Design & Merchandising for Callaway Apparel. “My team and I have spent countless hours working to create products that feature the latest in fiber technology and performance-enhancing materials while still providing a sophisticated, aesthetically pleasing appearance. The result is what we believe to be the newest gold standard in performance golf outerwear.”
Highlights of the Men’s 2019 Weather Series include:
Callaway StormGuard™ Waterproof Jacket & Pants – Designed with SWING TECH™ construction and mechanical four-way stretch fabric, the StormGuard waterproof jacket and pants offer golfers superior range of motion in even the toughest of elements. Brandnew for 2019, these products feature a 15K JIS waterproof rating, Callaway’s highest ever, as well as multiple fully seam-sealed, splash proof pockets. The full-zip breathable waterproof jacket, available in three colors, is built with adjustable storm cuffs for added protection while the pants, offered in multiple lengths, features an adjustable hem for the perfect fit.
SWING TECH Waffle Fleece – Brand new from Callaway, the Swing Tech Waffle Fleece offers golfers the perfect combination of warmth, playability, and protection from the elements. Featuring Swing Tech construction and four-way stretch polyester/spandex blended fabric, this mid-layer allows for better range of motion with every swing. The interior thermal lining provides superior warmth while UV Block UPF 50 helps protect skin from harmful UV radiation. The Swing Tech Waffle Fleece is available in eight new colors and Big & Tall sizing.
SWING TECH Outlast ¼ Zip – Callaway’s most technically advanced mid-weight layering now features SWING TECH, allowing golfers to play unrestricted in every condition. This ¼ zip pullover is constructed with Outlast ® technology, originally developed for NASA, which utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Also equipped with UV Block UPF 50 to prevent the sun’s harmful UV rays from reaching the skin, the Outlast ¼ zip, available in five colors, is a versatile, performance-driven layer that is built to brave the elements.
SWING TECH Windshirts – Available in three distinct styles (short sleeve, ¼ zip, and full zip), Callaway’s new windshirts are constructed with Repel technology to resist wind and water by creating a barrier of protection against inclement weather. SWING TECH construction and four-way stretch fabric allow for better range of motion while the adjustable storm cuffs, toggle hems, and multiple full-size pockets provide golfers the details they need for peak performance. High Gauge Full-Zip Vest – Crafted from a soft, insulated thermal fabric and available in three colors, this vest delivers practical comfort and style. The four-way stretch polyester/spandex fabric ensures maximum stretch while the full-zip front is easily adjustable, making it the perfect complementary layering piece for fall golf.
The stylish and functional Women’s Weather Series collection takes a modular approach to offer multi-wearing options for all seasons. While designed for performance by incorporating SWING TECH ergonomic and articulated seams, the women’s collection is complemented with smart feminine details. The collection features a variety of new layering offerings including:
● Mixed Media Quilted Jacket
● Swing Tech Lightweight Fleece
● Floral Jacquard and Printed Sun Protection ¼ Zip
● Full-Zip Wind & Water Resistant Jacket
● Coolmax Cardigan Sweater
The Men’s and Women’s Weather Series collections are available now at http://www.callawayapparel.com, select retailers and leading golf and country clubs around the world.
About Callaway Apparel
Innovative. Performance-Driven. Authentic. At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use. Learn more about Callaway Apparel at http://www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.
Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad list of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, activewear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at http://www.pery.com.