Golf fans visiting this year’s Arnold Palmer Invitational presented by Mastercard at Bay Hill Club & Lodge in Orlando, Fla. will have a special opportunity to immerse themselves in the life and experiences of the tournament’s iconic namesake in the Arnold Palmer Experience, a series of interactive experiences designed to celebrate the life of Mr. Palmer.


In the year of what would have been Mr. Palmer’s 90th birthday, sporting fan experience experts Provision Events (PVE) have been commissioned to create the Arnold Palmer Experience to give visiting fans the opportunity to learn about the life of Mr. Palmer and live through some of the greatest moments of his career.

Starting in a 360-degree theatre, fans will learn about the life of Mr. Palmer in a film, created by PVE, that highlights his path from son of a groundskeeper to one of the most well-loved and respected icons of the game.  From there, fans will move through a simulator area where they will take on some of the most iconic moments from Mr. Palmer’s career including memorable shots from the 1960 U.S. Open at Cherry Hills, the 1961 Open Championship at Birkdale and the iconic approach over the water on the 18th at host venue Bay Hill. Visitors can then upload their swing for a side-by-side comparison with the swing of the great man, and share their unique comparison via social media. Also on show will be artifacts and information from key points in Mr. Palmer’s life and career that will help visitors to immerse themselves in the life and legacy of the golfing icon.


Upon the appointment of PVE to create the Arnold Palmer Experience, Jon Podany, CEO of Arnold Palmer Enterprises said, “We are thrilled to partner with Provision Events on the Arnold Palmer Experience to honor Mr. Palmer and bring his legacy to life.  Their body of work at events worldwide was very attractive and gave us the confidence that they were the right fit for the project. We can’t wait to share the end result with our guests at this year’s API and beyond.”

Provision Events has been trusted with delivering immersive sporting fan experiences at the biggest events in the world such as The Olympics, the Ryder Cup, Wimbledon Tennis Championships and The Open Championship, but the responsibility for enhancing Mr. Palmer’s legacy is something that carries special significance for the company, as Simon Jones, Head of Sales & Business Development at PVE explains, “There are only a handful of people that have come close to the impact Mr. Palmer has had on the game of golf. So to be trusted with this experience that will celebrate his life and continue his legacy is especially important to us. We’re delighted to have been chosen to deliver the Arnold Palmer Experience and are incredibly proud of the work we’ve done on this project.”

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Plans are in place for the 360-degree theatre to remain open for Bay Hill members and Lodge guests following the tournament, and for it to then travel to Mr. Palmer’s birthplace, Latrobe, this summer leading into Mr. Palmer’s 90th birthday in September. Helping more people understand the impact that Mr. Palmer has had on golf, and the wider world is key to the success of the Arnold Palmer Experience. By partnering with Provision Events, that experience, and Mr. Palmer’s legacy is in very safe hands.



About Provision Events

Provision Events was founded in 2004 by two PGA Professionals; Nick Clemens & Konrad Brochocki. Whilst teaching at European Tour events they realized that brands needed to start delivering a more engaging, richer experience for fans attending the events they sponsored. From humble beginnings, Provision Events has built a formidable reputation for delivering world-class sports sponsorship activations.  Its enviable international client list is instantly recognizable and includes sports’ governing bodies, event owners and promoters, as well as market-leading brands. The company has offices in the UK, USA, and UAE.