Abraham Ancer puts a set of Japan-only Miura Giken MB-5005 blade irons in his bag. 

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Please see the press release below as shared by Isaac Benjamin of marketing firm PRCG for all of the details.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

Unique partnership with Miura comes as Mexico’s rising golf star joins in forming Dead Solid Perfect (DSP) Golf Mexico, the official distributor of Miura Golf in Mexico

 

SCOTTSDALE, Ariz. (Feb. 21, 2019) — Miura Golf today introduced Mexico’s Abraham Ancer as the first PGA Tour Ambassador in the legendary brand’s history. In conjunction with this unique partnership with Miura, Ancer — a rising star on the PGA Tour — has joined with two prominent entrepreneurs to form Dead Solid Perfect (DSP) Golf Mexico, which will become the official distributor of Miura Golf in Mexico.

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Ancer and Miura launch their new relationship as the PGA Tour arrives in Ancer’s home country for the WGC-Mexico Championship, beginning today at Club de Golf Chapultepec and continuing through February 24th.

Ancer, currently ranked 61 in the Official World Golf Ranking (OWGR), has played Miura clubs since 2017. Last month, GolfWRX tapped the 27-year-old as most likely “to get his maiden win on Tour in 2019.” As PGA Tour Ambassador, he will work directly with the Miura family in Himeji, Japan to craft his custom-designed forged irons, and will don the trademarked Miura hat at tour events.

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Photo Credit: Getty Images

In selecting its inaugural PGA Tour Ambassador, Miura has established an unprecedented relationship with Ancer, the 2018 Emirates Australian Open winner. Ancer and Master fitter Genaro Davila — who originally fit Ancer for Miura clubs two years ago — have teamed up with entrepreneur Gerardo Benavides to form DSP Golf Mexico. The agreement between Miura and DSP Golf Mexico will further Miura’s reach throughout Mexico. Based in Monclova, Coahuila, DSP Golf Mexico features a professionally staffed fitting studio and club assembly facility with the full line of Miura products.

“This is a first for Miura and it was important to us that this partnership transcend the traditional sponsorship model,” said Hoyt McGarity, President of Miura Golf. “Abraham is the perfect partner to grow Miura’s presence on and off the course. As one of the most successful Mexican golfers ever, his personal investment in Miura is the strongest endorsement as we increase our operations in Mexico and other parts of the world.”

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Photo Credit: Miura Golf via Twitter

“I switched to Miura irons well before any partnership; I just wanted to play the best forged irons available,” Ancer said. “I am honored to represent Miura and look forward to introducing Miura to the Mexican market.”

The partnership with DSP Golf Mexico is the latest milestone in an international campaign to introduce the greater golfing community to the meticulous craftsmanship of Miura. The brand has scaled its international network, now with four exclusive distributors and over 200 authorized dealers on five continents. Golfers can find the closest authorized club fitter or order fully-assembled clubs directly from the manufacturer at www.miuragolf.com.

Golf industry professionals in Mexico who are interested in becoming a Miura authorized dealer can contact Genaro Davila at gd@dspgfit.com.

 

About Miura Golf

 

Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.

World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957 and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass produced, as generations of steel-making skill and passion bring to us the world’s finest golf clubs.

 

About 8AM Golf

Miura Golf is part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein as the holding company that oversees his golf companies — all of which help golfers at every level enjoy the game more. In addition to Miura, other 8AM Golf companies include the Nicklaus Companies (in partnership with the legendary Jack Nicklaus); GOLF Magazine and the GOLF.com website; True Spec Golf, a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide; and GolfLogix, the most-downloaded GPS app in golf.

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Golf fans visiting this year’s Arnold Palmer Invitational presented by Mastercard at Bay Hill Club & Lodge in Orlando, Fla. will have a special opportunity to immerse themselves in the life and experiences of the tournament’s iconic namesake in the Arnold Palmer Experience, a series of interactive experiences designed to celebrate the life of Mr. Palmer.

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In the year of what would have been Mr. Palmer’s 90th birthday, sporting fan experience experts Provision Events (PVE) have been commissioned to create the Arnold Palmer Experience to give visiting fans the opportunity to learn about the life of Mr. Palmer and live through some of the greatest moments of his career.

Starting in a 360-degree theatre, fans will learn about the life of Mr. Palmer in a film, created by PVE, that highlights his path from son of a groundskeeper to one of the most well-loved and respected icons of the game.  From there, fans will move through a simulator area where they will take on some of the most iconic moments from Mr. Palmer’s career including memorable shots from the 1960 U.S. Open at Cherry Hills, the 1961 Open Championship at Birkdale and the iconic approach over the water on the 18th at host venue Bay Hill. Visitors can then upload their swing for a side-by-side comparison with the swing of the great man, and share their unique comparison via social media. Also on show will be artifacts and information from key points in Mr. Palmer’s life and career that will help visitors to immerse themselves in the life and legacy of the golfing icon.

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Upon the appointment of PVE to create the Arnold Palmer Experience, Jon Podany, CEO of Arnold Palmer Enterprises said, “We are thrilled to partner with Provision Events on the Arnold Palmer Experience to honor Mr. Palmer and bring his legacy to life.  Their body of work at events worldwide was very attractive and gave us the confidence that they were the right fit for the project. We can’t wait to share the end result with our guests at this year’s API and beyond.”

Provision Events has been trusted with delivering immersive sporting fan experiences at the biggest events in the world such as The Olympics, the Ryder Cup, Wimbledon Tennis Championships and The Open Championship, but the responsibility for enhancing Mr. Palmer’s legacy is something that carries special significance for the company, as Simon Jones, Head of Sales & Business Development at PVE explains, “There are only a handful of people that have come close to the impact Mr. Palmer has had on the game of golf. So to be trusted with this experience that will celebrate his life and continue his legacy is especially important to us. We’re delighted to have been chosen to deliver the Arnold Palmer Experience and are incredibly proud of the work we’ve done on this project.”

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Plans are in place for the 360-degree theatre to remain open for Bay Hill members and Lodge guests following the tournament, and for it to then travel to Mr. Palmer’s birthplace, Latrobe, this summer leading into Mr. Palmer’s 90th birthday in September. Helping more people understand the impact that Mr. Palmer has had on golf, and the wider world is key to the success of the Arnold Palmer Experience. By partnering with Provision Events, that experience, and Mr. Palmer’s legacy is in very safe hands.

www.provisionevents.co.uk

@WeArePVE

 

About Provision Events

Provision Events was founded in 2004 by two PGA Professionals; Nick Clemens & Konrad Brochocki. Whilst teaching at European Tour events they realized that brands needed to start delivering a more engaging, richer experience for fans attending the events they sponsored. From humble beginnings, Provision Events has built a formidable reputation for delivering world-class sports sponsorship activations.  Its enviable international client list is instantly recognizable and includes sports’ governing bodies, event owners and promoters, as well as market-leading brands. The company has offices in the UK, USA, and UAE.