One of the highlights at the 2019 PGA Merchandise Show was the return of Covington, Georgia based Bridgestone Golf. The last time that they were in attendance showing the golfing world their new products was back in 2016. The company at the time was introducing their JGR range and to be honest… they were real “sleeper” products.
As we fast-forward the clock to the present we are seeing an elegant range of products from the folks at Bridgestone Golf. The Tour B JGR range is a perfect blend of elegance, precision and power and nowhere is this more evident than looking at the new TOUR B XW-1 wedges.
These wedges are gorgeous and I really enjoyed swinging them at the 2019 PGA Merchandise Show Demo Day. As aesthetically pleasing that they are… what impresses more is the feel of the golf ball as it comes off of the face. The marketing material says “buttery-soft” and that’s what they are. While I cannot comment on greenside performance I did apply swings ranging from half to full wedge shots. divots were crisp and I really liked the feel of the XW-1 wedges through impact.
One of the feature’s that I will elaborate on a little bit more is that the XW-1 wedges feature what Bridgestone Golf R&D refers to as “Biting Rail Milled’ grooves. These new “Biting Railed Milled” grooves generate more spin on approach and greenside shots.
What I can tell you was that I observed the new Bridgestone Golf e12 Soft drop and spin back at Demo Day when hit into a temporary green. If that was any indication these might be the spinniest wedges I’ve tried to date. The TOUR B XW-1 wedges are nominated for a Teezy Award in the “Top Wedge” Category of the 2019 PGA Show
Until The Next Tee!!
New Biting Rail Milled Finish Grooves Optimize Spin and Control Greenside
(COVINGTON, GA) – Bridgestone Golf – the #1 ball-fitter in golf, revealed today its new TOUR B XW-1 collection of wedges, its softest and highest spinning wedges ever designed for better players. The XW-1 Wedges feature Bridgestone’s proprietary, new Biting Rail Milled grooves leading to more spin on approach and greenside recovery shots. Premium forged from 1020 mild carbon steel, the XW-1 Wedges provide the ultimate in soft feel better players prefer.
“Low-Mid handicappers are going to love the control and feel that our new TOUR B XW-1 Wedges deliver,” said Zack Kupperbusch, Golf Club Marketing Manager – Bridgestone Golf. “The combination of the industry’s most premium forging and our new Biting Rail Milled grooves provide unparalleled softness and optimum spin on a variety of short shots.”
The new TOUR B XW-1 Wedge series is designed with three separate sole configurations, each intended to optimize the types of shots played with that particular club. The F (Flat) sole is found in the 50-degree gap wedge, and intended to optimize turf interaction on full or mid-range approach shots providing added stability at impact for a more penetrating ball flight. The M Sole, or the “Multi-Purpose Sole” characteristic of the 52, 54, 58 and 60-degree wedges, focuses on providing versatility for all the varying shots one would hit during a round. From hooded bump-and-runs to open-flange flop shots, the M-Sole delivers maximum controllability. Finally, the A Sole, or the “Forgiving Sole” offers supreme forgiveness in the 56-degree wedge, whether you’re hitting an explosion shot to get out of a steep face bunker, or pin-hunting from the fairway.
The XW-1 wedges are available in right-hand only with a satin chrome finish and come stock with a Modus Tour 105 stiff shaft. With retail availability beginning March 1, 2019, the street price will be $139.99 per club. The TOUR B XW-1 wedges will be available through Bridgestone Golf’s proprietary equipment demo program, Test Drive, and all Club Champion retail locations.
For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and clubs, visit www.bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.