12 Years of Research Leads to New Bridgestone Golf e12 Golf Balls

Bridgestone Golf has introduced to new golf balls to their golf ball range for 2019. After conducting 12 years of research through their ball-fitting data Bridgestone Golf’s golf ball R&D team came up with several innovations in their newest golf ball.

The new e12 comes in two different models. The e12 Speed and then the e12 Soft. Both golf ball models feature a 3-piece construction with a Surlyn cover. That means this golf ball will prove to be rugged and durable. Also of note for both golf balls is Bridgestone Golf’s”Active Acceleration Mantle”. A new polymer in the mantle provides greater exit velocity upon impact. This mantle also translates to a softer core construction.

The e12 Speed is geared towards players that have a swing speed from 105 mph or more. Mean while the e12 Soft is aimed at golfers below the 105 mph range.

“First Impression”

img_20190122_143702I had the chance to hit their new e12 Soft golf ball on the range at Demo Day and these balls fly well. In strong crosswinds these golf balls held their line extremely well. When the e12 landed on a “makeshift green” while hitting wedge shots… I saw them back-up. The apex they fly at seems relatively high which is great for stopping power when hitting approach shots into greens. The e12 offered very good feel while using all clubs from their new Tour B JGR product range with a special emphasis on the new Tour B XW-1 wedge (which is receiving a Teezy Award).

These golf balls will retail for $29.99 USD. I cannot wait to get these golf balls into action. I’m hoping to return somewhere warm in March to do some product testing sooner before later.

In the meantime, please see the press release below as shared by Jared Kelowitz of PRCG for more information on the e12.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee


COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

bsg e12 soft set[5285]

“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.


In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

 About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.


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