One of the many appointments that I have lined-up during the PGA Merchandise Show next week is Callaway Apparel. I was sent a teaser press release that will be getting released next week. Because of the embargo date I cannot share at this time. But, what I can tell you is they have some pretty interesting design features set for 2019.
Callaway Apparel has just announced that PGA Tour winner Cody Gribble (2016 Sanderson Farms Championship) is now a brand ambassador for Callaway Apparel’s Tour®Authentic Collection clothing line. This line of apparel is available only online and at select premier Pro Shops around the world.
For more details please see the following press release. This release was shared by Stuart Goldstein of marketing firm RG Narrative. Thank-you Stuart!
(Miami, FL, January 16, 2019) — Callaway Apparel is pleased to announce that Cody Gribble, PGA TOUR® winner and national champion at the University of Texas, has been named the flagship brand ambassador for Callaway Apparel’s Tour Authentic collection, an exclusively curated collection of ultra-premium garments representing the absolute best in materials, craftsmanship and innovation.
“We are proud to have Cody Gribble as the flagship ambassador for the Tour Authentic collection,” said Tim Reed, SVP of Global Sports Marketing at Callaway Golf. “During the process of identifying an ambassador for Tour Authentic, we executed a meticulous search to find a player that would epitomize exactly who this collection was designed for: the elite player seeking the best in form and function. After meeting with Cody, we knew he was our guy. Cody is an outstanding young player, proven winner on tour, and the ideal person to represent Tour Authentic on the PGA TOUR.”
Launched in the Spring of 2018, Callaway Apparel’s Tour Authentic Collection was conceived by leaders in technical apparel design with a goal of crafting an unparalleled luxury golf apparel line that perfectly blends function and fashion.
“I am excited to partner with Callaway Apparel and to be the first player to wear the luxurious Tour Authentic collection on tour,” said Gribble. “The refined styles, quality materials and attention to detail in the Tour Authentic Collection are a perfect fit with my personal style. Putting on a Tour Authentic polo or cashmere sweater fondly takes me back to my country club roots where classic, elegant and timeless looks were the standard. I look forward to debuting Tour Authentic this week at the Desert Classic and know that Tour Authentic will be a tremendous asset both on and off the course.”
Tour Authentic is available exclusively online at Callawayapparel.com and at leading country clubs and resorts around the world including Medinah, Whistling Straits, Riviera, St. Andrews, Carnoustie and more.
Callaway Apparel men’s and women’s golf apparel and activewear is licensed and developed by Perry Ellis International, a global leader in fashion apparel.
About Callaway Apparel
Innovative. Performance-Driven. Authentic. Callaway Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality and fit is as important to both men and women golfers as the equipment they use. Callaway Apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going.Learn more about Callaway Apparel at www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, Callaway®, PGA TOUR®, Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.
Until The Next Tee!!