Indi Golf Introduces New ATK Grind Wedges

Individual

/ɪndɪˈvɪdʒʊ(ə)l

Single; separate.
Of or for a particular person.

Indi Golf is a golf brand that has a goal. To focus on individuals. In an era where mass production is almost the norm Indi Golf wants to focus “on each individuals golf experience and make it better for them” according to Indi Golf General Manager Rob Lang in a recent conversation on Twitter.

Formed by three friends that wanted to bring enjoyment of the game of golf to “all walks of life” first introduced the original StingRay wedge. This wedge wasn’t conforming but it allowed the average recreational golfer to spin the golf ball like you see on Tour. The surface of the clubface gripped the ball in such a way that maximum spin was imparted on the golf ball. Another key feature was their introduction of “ScoopBack Technology”. ScoopBack Technology is the optimization of the “face thickness smoothly in every section across the entire head”. The result is very forgiving perimeter weighting.

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Coming off of the success of the StingRay wedge, Indi Golf sought out to create a conforming wedge that would include their ScoopBack Technology. Thus the StingRay TT wedge was created. TractionFace grooves and a face texture that was still within the limits of the Rules of Golf was employed in the creation of the TT version. The StingRay TT wedge still offered the same ScoopBack Technology as seen in the original StingRay wedge. Forgiveness through perimeter weighting.

Getting released today is Indi Golf’s latest StingRay wedge. The new ATK Grind wedges will make their debut during the 2019 PGA Merchandise Show next week in Orlando. ATK is the abbreviated form of the word “attack”. The new ATK Grind is intended for golfers that are looking for more heel, toe and trailing edge relief. This grind will allow for increased shot making. Player’s will now be able to “open the face and the leading edge will remain the same distance from the ground as if in a square club face position, yielding a consistent look and increased confidence”.

For more details on the new ATK Grind wedges please see the press release below.

VISTA, CA, January 15, 2019– Indi Golf, design and manufacturer of high-performance golf clubs, introduces new ATK Grind wedges to give players more shot-making options. The ATK Grind will be launched at the 2019 PGA Merchandise Show January 23 through January 25 at the Orange County Convention Center in Orlando, Florida. Indi Golf is part of the International Clubmakers Guild and will be exhibiting with them at the Demo Day on Tee #5 on January 22, 2019 and at the convention center in Room #W209B.

“We’re committed to designing quality products that will help golfers perform at their best and enjoy the game more,” said Rob Lang, General Manager, Indi Golf. “Our new ATK Grind, which is short for Attack, allows us to provide an option for players needing more bounce and turf forgiveness on square face shots.”

The ATK Grind has been designed with more heel, toe and trailing edge relief to allow for increased shot making. This allows the player to open the face and the leading edge will remain the same distance from the ground as if in a square club face position, yielding a consistent look and increased confidence.

“This new grind is an addition to our current grind that has been very well received and successful,” added Lang. The ATK Grind is designed with Indi Golf’s ScoopBack, TractionFace, and LaunchControl technologies, maintaining Indi’s legendary forgiveness, spin, and control. The ATK Grind will feature a new matt black finish and will be available in both the StingRay and StingRay TT models.

Indi Golf’s proprietary ScoopBack design creates maximum forgiveness by moving mass higher in the face, and toward the toe.  This optimizes the location of the club’s CG, making the head more stable on off-center contact, helping shots feel better, go straighter, spin more and end up closer to the hole. The ScoopBack design is not a muscle back or perimeter-weighted design but is a combination that brings the player the best of both worlds.

TractionFace technology uses a proprietary open square groove shape and pattern to create tremendous backspin and optimal launch conditions. These aggressive box grooves increase spin by 50% and are so effective that the StingRay wedge exceeds the performance limits outlined in the Rules of Golf, making them ideal for recreational golfers. StingRay TT remixes TractionFace technology with another revolutionary groove shape and pattern to optimize launch and increase backspin by 20% on a full swing while Conforming to the Rules of Golf.

Other features of the ATK Grind wedges designed to improve performance include:

LaunchControl – A lower launch and higher spin combination allows golfers to be more aggressive and reduces the influence of elements on the ball.

ShortHosel – Creates discretionary weight that has been position higher in the face and more towards the toe, resulting in higher performance, better feel, and more forgiveness.

Optimized Bounce – Allows the head to glide through the turf yielding solid contact for the grooves to grab the ball and impart maximum spin while producing ideal launch conditions.

The ATK Grind StingRay TT Wedges are available in 50, 52, 54, 56, 58 and 60-degree lofts. They conform with the Rules of Golf. The ATK Grind StingRay Wedges are offered in 50, 52, 54, 56, 58, and 60-degree lofts. They do not conform with the Rules of Golf. MSRP is $159.99 for all models. For more information, visit www.indigolfclubs.com.

About Indi Golf

Indi Golf was the dream child of three good friends who love the sport of golf, and were lucky enough to have accomplished careers designing, engineering, and selling golf product. We respect the sport of golf and have a deep desire to grow the game by bringing its enjoyment to all walks of life. Every individual golfer connects with the sport in their own way, and it is our goal to give golfers top tier, quality product that will help them to not only perform at their best, but enjoy at their best!

For more information about Indi Golf visit:

www.indigolfclubs.com.

Twitter: @indi_golf

Facebook: @indigolfclubs

Instagram: @indi_golf