Expand The Brand

The 2019 PGA Merchandise Show is getting closer and with it my excitement is building. It’s going to be fun as it always is networking with like-minded individuals and golf manufacturers. But there is a real sense of change in the air and it’s a change that I’m excited about.

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In 2019, I’m going to be expanding the brand. This year in Orlando I will be accompanied by my wife Crystal. Crystal has been my biggest supporter through my golf journey and through the last 20+ years of my life for that matter. Whether it was playing professionally on Mini-Tours, working long hours and work weeks while I served as a Director of Golf or putting up with my lack of attention while she talked as I wrote.

Earlier this year (after the 2018 PGA Show) I said to Crystal that she could come as long as she was a good girl. I admit, that while I travel to Florida every year for the show I do use it as a chance to get away and have some special “Me Time”. I promise that it isn’t as selfish as it sounds. The idea of me being accompanied this year really came to fruition because there was no way that she’d be comfortable with me attending the PGA Show by myself after my stroke.

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Not sure where I’d be without her. Crystal and I earlier this year in Vermont.

Crystal is going to be there assisting in several ways. Quite frankly, the show has gotten to be too busy for me by myself. So being the skilled photographer that she is she will be my photographer and videographer. More importantly, as a way to cover more show she’ll be visiting with Women’s Apparel brands etc and contributing with some writing about those brands that she discovers. It’s time that we (golf blogs etc) start paying more attention to women’s golf. After all, it is a massive portion of the golfer demographic.

Building on a lot of momentum in 2018 there is more to come. Coming in 2019 is a change in the plan that I use here at WordPress. At the moment, I’m using a plan that doesn’t allow me to do what I would truly love Until The Next Tee to become. An upgraded plan will allow for more video coverage, a forum format (I want this to become a Golf Community) and I’ve recently considered attempting a podcast as well.

So stay tuned. 2019 is going to be fun.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

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