The fall season is here. While the leaves are falling off of the trees and everything is starting to slowly fall into dormancy it doesn’t mean an end to bright colors. After all, before the leaves fall from the branches that line the fairways they show off bright oranges, yellows and reds. But they aren’t the only thing bright this autumn.
Callaway Golf Apparel recently launched its Fall 2018 Collection and the splashes of color are vivid. Color palettes consisting of bright blues (Hawaiian Ocean) and what they call “Bittersweet” highlight the collection. The orange in the “Bittersweet Collection” looks a lot like coral. The collection as one might expect features layering pieces as well to help keep you warm as fall golf turns into winter hibernation. A sad reality.
Please see the press release below for full details. Thank to Stuart Goldstein of RG Narrative Inc. for sharing.
(Miami, FL, August 27, 2018) — Callaway® Apparel announces the launch of the men’s and women’s Fall 2018 fashion collections. The Fall 2018 collections combine the perfect combination of heritage, flair, and function, fusing a traditional golf aesthetic with advanced performance technologies to make it easily adaptable to the elements. “Versatility and comfort are important components to the overall design and we’ve incorporated stretch materials, performance details and finishes for a ‘must have’ cross-functional wardrobe,” said Lupe Benitez, Vice President of Product Design for Callaway Apparel.
Men’s Collection: Featuring a multi-layering concept of base, all season, mid layers and outer layers, the Fall 2018 collection gives golfers the ability to seamlessly layer up or down in style, allowing them to easily conquer the various elements they may face in the Fall season. High performing garments that feature zonal engineering and branded technologies such as Outlast®, Thermore®, and Thermolite®, the Fall 2018 collection provides golfers with optimal temperature control and comfort. Complete with strategic seams and insets, ergonomic cuffs, and stretch panels, the Fall 18 collection marries classic designs with increased attention to modern day details. Fashion-forward color palettes include:
Bittersweet: Based in navy and white, the intense bittersweet orange lends an eclectic accent with a hint of sports nostalgia.
Hawaiian Ocean: In this group, white and navy provide a strong background to highlight the bold pops of Hawaiian ocean.
Women’s Collection: The elegant and sporty Fall 2018 women’s collection features cross-functional garments that can be worn from the course to the clubhouse. Showcasing dazzling blue and burst of energy prints and solids, the women’s collection can be mixed and matched to create a myriad of classic looks. Engineered for comfort, breathability and extended range of motion. Ventilated panels, lightweight fabrics and Swing-Tech™ Series fabrics “bring improvement to every movement.”
About Callaway Apparel
At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use.
Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel and is available at: www.callawayapparel.com, select retailers and leading golf and country clubs worldwide.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.