GolfLogix wants you to “Play Smarter”. No, that doesn’t mean that the world leader in golf GPS technology wants you to carry around a protractor or compass. Besides that’s illegal right Bryson?

Founded in 1999, GolfLogix was the first company to introduce hand-held GPS technology to golfers. GolfLogix boasts not only to have been mapping courses since 1999 but also claims to have the largest most up to date courses in the world. Moreover, the millions of GolfLogix members worldwide have verified the courses (Hmmm… I wonder if they have my course and a few others in the area).

Photo Credit: GolfLogix Media Kit

Did you know that GolfLogix has provided an app for smart phones since 2009? This coming off of the heels of having a developed software co-branded with Garmin. Of course, as we know Garmin is one of the leaders in GPS technology. Eventually everything culminated into having a 30 minute infomercial featuring the like of on-air golf commentators Gary McCord and Peter Kostis.

GolfLogix has been groundbreaking and innovative so what could the brain trust in Scottsdale, Arizona come up with next? Introducing “Putt Breaks”. What is Putt Breaks? Let’s take a look shall we? What do you get when you take the breakthrough of 3D mapping and combine that with the knowledge found in yardage books? Well, quite simply you get Putt Breaks. Please see the introductory video below.


Looking at the video one thing quickly comes to mind. It’s great knowing the contour of the green but if you don’t have the right line and speed… putts won’t drop. However, knowing where the contours are for your approach shots could be a real asset.

Summary of what Putt Breaks does…

• Read your putt in a matter of seconds with one-touch putt reading
• Navigate the course with vivid 3D maps that intelligently adjust
• Maps auto-orient based on the user’s position
• Zoom and pan to see the green map from every angle
• Draw a line from the ball to the cup, then see how your putt will break

Some pretty cool things listed in the summary in particular the auto-orientation capabilities of the app. GolfLogix is offering a free 30 Day Trial to give Putt Breaks a look-see. So, I will be taking it upon myself to test this app. Could it be time-consuming drawing a line? How about battery drain? Who knows? Either way it still beats a protractor and/or compass.

Photo Credit: GolfLogix Media Kit

Until The Next Tee!!



All customization options on Ben Hogan Golf Equipment are always FREE including the most prominent shaft on TOUR – Dynamic Gold

When the Ben Hogan Golf Equipment Company re-launched back in 2015 it was a time of excitement and a near sense or relief. A name that should always be connected to golf it was a sad day when the Ben Hogan name all but disappeared.

When the brand launched their Ft. Worth 15, TK Wedges and later the PTx irons (to name a few) the shaft options weren’t plentiful. Not that there’s anything wrong with KBS Tour shafts (I love them) golfers always like to have few options available to them. In a recent press release the Ben Hogan Golf Equipment Company announced that True Temper was going to be included to its steel shaft assortment. True Temper Dynamic Gold shafts have long been the standard which all steel shafts have been compared to and the venerable low launching shaft is among several offerings from True Temper that Ben Hogan will now offer its consumer.

Please see the press release below.


Fort Worth, Texas –  Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories, announced today that the company has added True Temper’s Dynamic Golf Shaft to their host of shaft offerings.

Unlike most golf equipment companies, the Ben Hogan Golf Equipment Company offers length, lie, grip and shaft customization without any upcharge. Now, customers can choose from three golf shaft manufacturers; KBS Tour Series in steel, UST Recoil in graphite, and NOW the widely popular Dynamic Gold Series in steel.

With the addition of Dynamic Gold shafts to their assortment (including R-300, S-300 and X-100 flexes) the Ben Hogan Golf Equipment Company will now offer all irons and wedges in three (3) distinct weights: lightweight KBS Tour 90 (stiff) – 102 grams; standard weight KBS Tour V (stiff) – 110 grams, and tour weight True Temper Dynamic Gold (S-300) – 130 grams.

“We are excited to add the Dynamic Gold Shaft to our golf shaft offerings. Many customers expressed interest in this TOUR favorite so we brought in Dynamic Gold Golf Shafts to accommodate those customers,” stated Scott White, Ben Hogan Golf Equipment Company President & CEO.

The Dynamic Gold Golf Shaft Family employs a Variable Wall Technology and a tour-proven step pattern to provide exceptional performance for serious golfer. This high-flex, tour-weight steel golf shaft is designed for skilled players seeking a low, penetrating ball flight for optimum control and accuracy.

Ben Hogan Golf Equipment is designed and developed for the accomplished or skilled players so the Dynamic Gold Golf Shaft is the perfect complement to all of Ben Hogan’s Golf Equipment.

Ben Hogan Wedges and Irons are available for demo or purchase at exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, all Ben Hogan Wedges and Irons are sold direct-to-consumers with either graphite or steel which includes the new Dynamic Gold Golf Shaft offering.

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit for more details.

About Ben Hogan Golf Equipment Company:

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

Until The Next Tee!!