One of the booths that I visited very late at this years PGA Merchandise Show was that of Dynamic Brands. The conglomerate that brings the likes of Bag Boy, De Vant, Burton, IGotcha and Datrek under one umbrella.
While at their booth several products caught my eye however none caught my eye more than the Datrek Go Lite Hybrid Golf Bag. This golf bag caught my eye for a few reasons. First there were the colours that drew me to the bag display. Once seeing them I noticed right away that the Go Lite Hybrid golf bag had 14 slots with full length dividers and then there was the weight when I picked it up. It certainly lives up to its billing as being lightweight. In fact, the golf bag weighs a mere 5.2 lbs when empty. Impressive for a stand bag with the full length dividers.
Recently, Julie Parham who is the Marketing Manager for Dynamic Brands shared a press release with me announcing an award that Datrek had won recently. The Datrek Go Lite Hybrid Stand Bag won an award as presented by Golf Digest. Golf Digest gave the “Editor’s Choice Award” for “Best Hybrid Golf Bag”. I would love the opportunity if Datrek gave me an opportunity to test one of these bags to allow me to form my own opinion. Please see the press release below.
***Generally, I refrain from posting accolades handed to company’s by other publications and websites.
Richmond, VA – Datrek® Golf, a leader in modern golf gear designed to enhance players’ on-course experience, has earned a 2018 Golf Digest Editors’ Choice Award in the category of “Best Hybrid Golf Bag”. The full story is available on-line here.
“We are honored Golf Digest chose the Go Lite Hybrid Stand Bag,” said Craig Ramsbottom, President of Dynamic Brands, Datrek® Golf’s parent company. “The Go Lite Hybrid Stand Bag is the third generation of the popular Go Lite; now labeled a hybrid as it combines the portability of a stand bag with the functionality of a cart bag.” This is the second award the Go Lite has received since it was first introduced in 2015.
The selection, through which the magazine’s editors identify its list of “The Best Things in Golf”, with an emphasis on lifestyle properties, products and services. The program receives similar editorial treatment as the annual Hot List, which has become the game’s authoritative review for golf equipment. Best Golf Bags has six categories: Cart, Carry, Lightweight/Ultra Lightweight, Hybrid, Stand less/Sunday and Waterproof, with Datrek’s Go Lite Hybrid awarded one of the coveted Best Hybrid Bags.
The Go Lite Hybrid has a streamlined new design for 2018, built for carrying, riding or walking with a push cart. The 14-way organizer top with full-length Individual Divider System (IDS) and easy-grip handle are designed for on-course convenience. Double shoulder straps and padded hip protection make the bag comfortable to carry. Six total pockets include an oversized, insulated cooler pocket and full-size garment pocket. The Go Lite Hybrid this year now includes new TOP-LOK™ Technology, a patented bag-to-cart attachment system designed to work with Bag Boy® push carts. Available in 10 colorways and sells for $149.95 at pro shops and retailers nationwide.
Until The Next Tee!!