***** Update December 17th, 2019*****
There have been allegations that this company turned out to be a scam. I am going to attempt to reach out to Jason Koo to refute these allegations.
I first met Coach Labs founder Jason Koo at the 2016 PGA Merchandise Show. At the time he was releasing DuoTrac. A swing analyzer that uses 4 sensors that monitor face angle, swing plane and weight shift.
At the 2017 PGA Merchandise Show I attended a demonstration introducing the golf world to Coach Labs and a product called the Gen i1. The GEN i1 was the world’s first smart golf ball that enabled golfers to see their metrics when it came to putting performance. All that you needed was the GEN i1, a mobile app and your putter. Crucial data that the GEN i1 gave you were things like “exact rotation, spin, speed, and initial direction that are practically impossible to tell accurately with our naked eye”. The GEN i1 also made practice a little more fun as it came pre-loaded games and drills. Because the GEN i1 is the size and weight of a typical golf ball it makes for easy portability. So how do you improve on a product that is so practical right down to its literal core? (Sensors are in the core of the golf ball)
Introducing the GEN i2. I was fortunate to have had contact with Samantha Brustin from Coach Labs and the GEN i2 sounds like it could be a game changer in the golf-tech game. With the GEN i2 you get “launch monitor data, personalized in-home coaching, and peer-to-peer gaming and tournaments in their free mobile app“. Also, you’ll be able to “download, connect and play a full round of simulated golf in under an hour“. For more information about the GEN i2 please see the product release below.
Gen I2 Press Release
The first ever affordable in home or office sports simulator is a game changer
Everyone wants a sports and gaming simulator in their home or office, but it’s too expensive and the setup is a pain. The engineers and developers at Coach Labs achieved what has never been done before, bringing golfers of all skill levels the world’s most affordable simulator that anyone can buy and setup in less than a minute anytime and anywhere. Now you’ll get launch monitor data, personalized in-home coaching, and peer-to-peer gaming and tournaments in their free mobile app. Download, connect and play a full round of simulated golf in under an hour.
Jason Koo, founder of Coach Labs, Inc., is an avid golfer who understand the challenges of becoming an even better golfer. “We’ve all encountered good and bad days out on the course. During a typical golf lesson, the instructor fixes our nagging habits, but these often return when practicing techniques on our own. This frustration motivated me to create a device that can help improve your game when a teaching pro is not around. The GEN i2 simulator setup eliminates the guesswork and delivers simple and accurate feedback for each and every swing.”
Tim Leible, PGA Professional and director of instruction at Coach Labs agrees that “The GEN i2 is going to shorten the transition time from range to course improvement. Getting launch monitor data, knowing your exact distance to any point on the golf course, learning which club to use in every situation, and identifying your strengths and weaknesses will completely change the game of golf. And if you lose the GEN i2 there is a ‘Find your Ball’ feature, just as long as it’s not at the bottom of the lake.”
The GEN i2 is designed for golf enthusiasts of all abilities from amateurs to professionals. The set-up process takes less than a minute, and it’s easy and very user-friendly. The GEN i2 can work at home or on the course. The GEN i2 mobile application provides game statistics, including swing history and comparisons, distance to the hole, and your overall score and stats. With enhanced accuracy and through Coach Lab’s analysis technology and advanced hardware, golfers can use the Gen i2 to set goals while tracking their progress and improvement week after week.
GEN i2’s founder Jason Koo has 20 years experience as an inventor and product developer that spans retail, promotional products, electronics and sports and technology. Koo is excited to launch the GEN i2 following the success of the GEN i1 putting system. The GEN i2 is set to launch on Kickstarter, a community that encourages backer support and feedback.
The campaign begins May 1st 2018 with rewards that are certain to get golfers excited. The package includes high-grade pop-up net, multi terrain golf mat, 9-axis club sensor, 9-axis body sensor, and a GEN i2 launch monitor. Some early bird price points start out as low as $199 for the full simulator package. Initial production and delivery of the GEN i2 is scheduled for Summer 2018.
About Coach Labs, Inc.
Coach Labs, Inc. empowers athletes and coaches with professional and highly accurate technology to increase performance. Jason Koo, founder and creator of Coach Labs, Inc., is a serial entrepreneur and inventor of the Duotrac and GEN i1.
Curt Menefee, Fox Sports broadcaster and host for the 2016 U.S. Open, is a partner and ambassador for the Gen I line of products. The product development team includes PGA players, teaching professionals, sports enthusiasts and experts, aimed to make a breakthrough training device that makes golf easier, more affordable, gratifying and more fun.
Until The Next Tee!!
The Next Tee (TNT) 
Thank you for such a great article!
LikeLike
The pleasure was all mine Samantha.
LikeLike
It is a scam. They don’t even respond to their backers on Indiegogo website. They do not keep their own promises for shipping. They are not even bothered looking like a scam company with a scam product. They do not even update the basic stages and shipping dates according to their promises. They are bound to be a failure by this kind of attitude… And all these despite that they have been backed 4.5 x more than they have asked. 😦
LikeLike
Hi Uraz:
Thanks so much for your comment regarding Coach Labs. I’ve been wondering and waiting for this product release and it has gone all but forgotten. You could be correct that it is a scam but I would love to think that it isn’t. I would love to approach them with your concerns and see if they would have a rebuttal. I remember them saying that they reached their goals and so on so forth. In the case of a product having release issues they should let the general public (or the backers) know about the delay in release.
Alex
LikeLike
This is a scam without a doubt. They have officially shut down their website for the gen i2 product. They took our money and ran. You should update your article to reflect that fact so other people don’t become victims too.
LikeLike
Hi Carey:
Thanks so much for the input. I will either update the article or take the article down outright. I cannot have an article up with the allegations that it has. Thanks again. Alex
LikeLike
Hi, I would like to follow up about what you found out about Jason Koo’s GenI2 campaign. In my book, it is a scam! There are hundreds of backers on both Kickstarter and indegogo, who back his campaign and then got ghosted back in 2018. I personally had backed on both platforms thinking I would splurge a bit because it was supposed to be my wedding gift to my husband. But that didn’t come to fruition.
Are you still on contact with them? Do you have additional information?
It would be great to hear your perspective to see how we can receive what we ordered!
Thank you in advance!
~Jackie
LikeLike
Hi Jackie:
I have reached out regarding the allegations by more than you. I have asked them if they’d like to refute them. I’ll keep you posted.
Alex
LikeLiked by 1 person
Thank you for getting back to me, I really don’t like making allegations, but what they have done must be illegal, or at the very least highly untrustworthy.
To give him the benefit of the doubt, even an explanation would be nice. But he received hundreds of thousands of dollars to support his campaign, with promises broken.
Thanks again, looking forward to hearing any updates when if/when they come up!
LikeLike