The Ben Hogan Golf Equipment Company is one golf equipment company that has confused me in a way. They had an exciting “re-launch” of the brand a few PGA Merchandise Show’s ago. They came out with some gorgeous irons (Ft. Worth and PTX ) and the equally appealing TK wedges. Meanwhile, the VKTR hybrid were no slouch either.

For some reason or another I thought that the brand was fledgling and was going to fall by the wayside. Then they introduced their new business model. That model involves factory-direct pricing which led to huge price drops on their products. Then earlier this year the company signed PGA Tour veteran J.J. Henry which made me feel like I had made a mistake with my insinuation.

Recently, I received a press release from Tracy Nackel from Read The Greens Golf Media that the aforementioned Ben Hogan Golf Equipment company was releasing a new line of soft goods. The products range from headwear to duffel bags further signalling that they are alive and well. Please see the press release below.

Fort Worth, Texas – March 12, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the company will expand its brand and product offerings in 2018 with a new line of soft goods and accessories which include caps, visors, umbrellas, towels and travel gear.

bhum.jpg

“The introduction of soft goods and accessories to our product offerings is a direct result of repeated requests from loyal customers. Ben Hogan Golf Equipment Company has a strong and loyal fanbase. These products were developed for those people who are proud and passionate about the brand and want to be known for playing Ben Hogan products,” commented Scott White, President and CEO of Ben Hogan Golf Equipment.

 

“These soft goods and accessories are developed with the same high standards, quality and craftsmanship found in the Ben Hogan Golf Equipment hard goods,” added White.

 

The new Ben Hogan Golf Equipment headwear line features five (5) different styles in classical colors that are all feature the timeless Ben Hogan signature logo. The headwear selection includes: a performance based, stretch poly, fitted cap in black; a contemporary two-tone mesh back fitted cap in navy and white; two classic fit cotton twill caps with adjustable cloth and metal garb in white and graphite; a mid-fit twill cap in both white and navy: and two lightweight cotton twill visors with a low-rise fit in black and white. ‘Direct Factory’ pricing for all for all caps is $18.00 and $15.00 for the visors.

Hats_Right_06_Web_720x.png

A Tour inspired 62” Ben Hogan Golf Equipment umbrella with venting will keep golfers dry on the golf course. It is designed in a classic red, white and blue color combination which is complemented with the Ben Hogan logo. It is made with a waterproof blended nylon that is durable and sturdy. This functional but stylish umbrella will be available with ‘Factory Direct’ pricing for $30.00.

 

Two Ben Hogan Golf Equipment towels are included in the new accessory line. One is a large 42”x22,” super-absorbent, aqua-lock caddie towel embroidered with the iconic Ben Hogan logo in white. This is available directly to the consumer for $18.00. The other is a cross, tri-fold, soft towel with a hook and tri-fold grommet for attaching to a golf or duffel bag. The Ben Hogan logo is prominently screen printed and sells for $15.00.

benhoganbackpackbagsq2_720x.png

Travel gear rounds out the new 2018 soft goods and accessories offering. There are three pieces in the line: a duffle bag, backpack, and shoe bag. Each features a rich grey and black color way. Sturdy, high-quality hardware, combined with premium fabrics and a customized Ben Hogan Golf Equipment logo patch, make these pieces highly sought after. The travel gear will ship in late spring with “Factory Direct” pricing at $45.00 for the duffel bag, $60.00 for the backpack and $15.00 for the shoe bag.

 

All Ben Hogan Golf Equipment including the new 2018 line of soft goods and accessories is available for purchase at www.BenHoganGolf.com exclusively.

 

All Ben Hogan soft goods and accessories will be shipped domestically at a flat rate of $10.00 per item. Free shipping is offered for all orders of $150.00 or more. All new soft goods and accessories are available immediately with the exception of the travel gear which will be available in April.

 

About Ben Hogan Golf Equipment Company:

 

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

 

https://www.youtube.com/watch?v=e2vZJWbFib0

 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

 

Until The Next Tee!!

Advertisements

What an amazing weekend on the PGA Tour. All of the stars shone bright in a field that was absolutely stellar. Players like TaylorMade Golf staffers Justin Rose and Tiger Woods were there all weekend long but no star shone brighter than that of Rory McIlroy.

While most fans love The Masters tournament the most… it’s this tournament (The Arnold Palmer Invitational) that I love the most. It’s because of my meeting him that I’m ultimately here… golfing and writing about golf. Now that he’s left us physically it’s a chance for the players on Tour to pay homage to the man that gave so much. Mr. Palmer had to have been smiling down watching from above as the excitement and drama unfolded.

Below is a press release from TaylorMade Golf Canada Marketing Manager Nick Obritsch that outlines what Rory McIlroy was playing this weekend.

275480-275475-RoryMcIlroy_ArnoldPalmerInv-933769794-ea1fc0-original-1521421342-9de9f6-large-1521423897.jpg

What You Need to Know:

  • Rory McIlroy plays a full 14 club bag of TaylorMade product, featured by his M3 460 driver. He added a new Mitsubishi Tensei CK Pro Orange 70X shaft in this week, which he averaged 316.5 yards off the tee and recorded the second longest drive of the week at 373 yards.
  • In addition to his driver, Rory plays both a 15° & 19° M3 fairway, each equipped with a Mitsubishi Chemical Tensei CK Pro White 80X shaft.
  • Rory’s irons, the P730 Rors Proto, have been in his bag since he joined Team TaylorMade last May. He has them equipped with his trusted Project X 7.0s.
  • Looking for some consistency with a his putter leading into the Masters, Rory asked the TaylorMade Tour team to build him a TP Copper Soto to spec. It’s built at 34.25″ with 2.75° of loft and a total weight of 508g at a D1 swingweight. The result? McIlroy led the field in Strokes Gained: Putting, where he took more than 2.5 strokes on the field, on average, per round.
275479 275477 twitter 954508218900360645 8278b4 original 1521423326 acd105 large 1521423891
  • Like TaylorMade stablemates Dustin Johnson, Jon Rahm and Justin Rose, Rory McIlroy also has a new Milled Grind Hi-Toe wedge in the bag, which he’s praised from the first day he put it into play.
  • TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 6 PGA Tour events this season, with Rory joining TaylorMade stablemates Dustin Johnson, Jon Rahm, Jason Day, Gary Woodland & Paul Casey as tournament champions winning with Twist Face on Tour.
  • With 44 in play, TaylorMade drivers led all manufacturers at Bay Hill, there are more players with the #1 Driver in Golf in their bag than any other brand; more than Callaway and Ping combined.

Rory’s Winning Bag at the Arnold Palmer Invitational:

M3 460 Driver | 8.5° | Mitsubishi Chemical Tensei CK Pro Orange 70X

M3 Fairway | 15° | Mitsubishi Chemical Tensei CK Pro White 80X

M3 Fairway | 19° | Mitsubishi Chemical Tensei CK Pro White 80X

P750 Tour Proto 4-iron | True Temper Project X 7.0

P730 Rors Proto Irons | True Temper Project X 7.0

Milled Grind Wedges | 48°, 52° & 58° and 60° Hi-Toe (True Temper Project X 7.0)

TP Collection Copper Soto Prototype Putter – coming 4/20

275478 275476 twitter 954531357450496787 5ed238 original 1521423034 54c40f large 1521423891
Until The Next Tee!!