IOFIT Smart Shoes First-Time Launch At 2018 PGA Show

As the 2018 PGA Merchandise Show quickly approaches it’s hard not to realize how the industry is trending. Technology is in, it’s hot and it’s here to stay. Seoul, South Korea based Salted Venture a spin-off company of electronics giant Samsung has developed a golf shoe and app. Introducing IOFIT. 

Essentially, IOFIT could be best described as a smart shoe. Inside of the sole of the shoe are sensors that when connected to the app gives you information as far as balance and weight transfer goes. The app can be used by both iOS and Android devices. In a way, IOFIT is very similar to body mapping. Luke Lee is the Senior Vice President of Salted Venture and he shared the recent press release with me announcing the products introduction at the upcoming 2018 PGA Merchandise Show in Orlando, FL.

Cost per pair of shoes depends on which model you choose to go with. A pair of the more athletic Golf Pro model will cost $359 USD while a pair of the more traditional looking Golf Pro Classic will cost $399 USD.

I’m looking more forward to speaking with Mr. Lee and learning more about the capabilities of what IOFIT can do. Please see the press release below.

Seoul, South Korea (January 16th, 2017) – The IOFIT smart golf shoes that improves your balance and distance is launching as a fully-fledged product for the first time ever at the 2018 PGA Merchandise Show held in Orlando, Florida.

Developed over the last three years by Salted Venture, a spin-off company from Samsung Electronics, IOFIT uses sensors embedded inside the soles to track weight transfer and balance in your golf swing. This connects to an app where you can graphically visualize valuable pressure distribution, center of pressure, and left/right/front/back balance data. Instructive guideline for users on how to effectively analyze and interpret the data is also included in the product.


“Award-winning KPGA players are already using IOFIT in their training and as a result have showna significant improvement in their performance,” said Salted Venture CEO and Founder Jacob Cho.“Certified coaches and academies are incorporating IOFIT into their official KPGA education programs to help anyone from beginner level to tour players.”

Key shoe features:

 Comes in two styles “IOFIT Pro” and “IOFIT Pro Classic” in five different colors
 Lightweight midsoles and breathable lining for all-season comfort
 Multiple outsole traction elements
 Battery life up to 30 hours of continuous use


Key app features:

 Data synced to iOS or Android device via Bluetooth
 Compatible with smartphone or tablet
 Swing Comparison – Compare video and data side-by-side with another golfer
 Coaching tools for analysis – Draw and/or record voice-comments on the video and data
 Share recorded swing – record lessons using data and coaching tools and share


By launching at the 2018 PGA Merchandise Show, Salted Venture hopes to collaborate with coaches, academies, and distributors in the US to make IOFIT’s technology and data more widely accessible.

Salted Venture will be exhibiting this product at Booth 2810 in KSPO section at the OrangeCounty Convention Center from January 24th to January 26th
. Exclusive discounts and special

About Salted Venture

Salted Venture is a spin-off company from Samsung Electronics that was born as a Creative Lab project in-house. Some notable achievements include a 2016 Kickstarter campaign that raised over 300% of the funding goal and winning prestigious Golf Magazine’s Techy Award, CES Innovation Award, and ISPO Gold Winner Award in the wearable technology category.

Until The Next Tee!!


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