Press Release – New Level Golf

The PGA Merchandise Show. It’s a great time to check out all of the newest, latest and greatest things in golf. Apparel, training aids, footwear, technology and of course golf equipment. Of course, the usual suspects are almost always there proudly displaying the “longest, most forgiving ever” but sometimes there are hidden gems. Independent brands that either haven’t launched yet or have recently launched themselves.


New Level Golf is the creation of CEO Eric Burch. While the brand is a newcomer to the golf industry Mr. burch himself isn’t. Mr. Burch brings 20 years of experience in design and clubfitting.  New Level golf Equipment features multiple lines of irons and a set of irons to compliment the irons. The line features the 902 Forged irons are a game-improvement irons with a smaller blade-like profile as it features a thinner top-line and less offset. The 1031 Forged irons are a mid-sized head, with a wider-sole yet with a thin top-line which sounds like the perfect type of design. Great-looking at address and weight low to help get the ball launched. The M-Type Forged wedges features a grind that is versatile in tough conditions, forged from 1020 Carbon Steel and slightly oversized.


Photo Credit: New Level Golf

I am looking forward to providing more information and coverage of New Level from the 2018 PGA Merchandise Show. Below is the press release from CEO Eric Burch.

I am proud to introduce you to our 2018 lineup of precision golf equipment. This includes – 902 Forged Irons, 1031 Forged Irons, and Forged M-Type Wedges.

This product line represents my personal vision as a designer and as a twenty year veteran of club fitting.I am excited to start this journey with you and I welcome your feedback.

I realize it won’t be easy, but now more than ever, I see a need for something different.
Our clubs are beautiful, high quality, and fairly priced. The only way to buy our clubs is directly through our online custom shop, or through one of our professional club fitting partners.

I believe that once you see our products for yourself, you will agree they are worthy of the name New Level.

Until The Next Tee!!

IOFIT Smart Shoes First-Time Launch At 2018 PGA Show

As the 2018 PGA Merchandise Show quickly approaches it’s hard not to realize how the industry is trending. Technology is in, it’s hot and it’s here to stay. Seoul, South Korea based Salted Venture a spin-off company of electronics giant Samsung has developed a golf shoe and app. Introducing IOFIT. 

Essentially, IOFIT could be best described as a smart shoe. Inside of the sole of the shoe are sensors that when connected to the app gives you information as far as balance and weight transfer goes. The app can be used by both iOS and Android devices. In a way, IOFIT is very similar to body mapping. Luke Lee is the Senior Vice President of Salted Venture and he shared the recent press release with me announcing the products introduction at the upcoming 2018 PGA Merchandise Show in Orlando, FL.

Cost per pair of shoes depends on which model you choose to go with. A pair of the more athletic Golf Pro model will cost $359 USD while a pair of the more traditional looking Golf Pro Classic will cost $399 USD.

I’m looking more forward to speaking with Mr. Lee and learning more about the capabilities of what IOFIT can do. Please see the press release below.

Seoul, South Korea (January 16th, 2017) – The IOFIT smart golf shoes that improves your balance and distance is launching as a fully-fledged product for the first time ever at the 2018 PGA Merchandise Show held in Orlando, Florida.

Developed over the last three years by Salted Venture, a spin-off company from Samsung Electronics, IOFIT uses sensors embedded inside the soles to track weight transfer and balance in your golf swing. This connects to an app where you can graphically visualize valuable pressure distribution, center of pressure, and left/right/front/back balance data. Instructive guideline for users on how to effectively analyze and interpret the data is also included in the product.


“Award-winning KPGA players are already using IOFIT in their training and as a result have showna significant improvement in their performance,” said Salted Venture CEO and Founder Jacob Cho.“Certified coaches and academies are incorporating IOFIT into their official KPGA education programs to help anyone from beginner level to tour players.”

Key shoe features:

 Comes in two styles “IOFIT Pro” and “IOFIT Pro Classic” in five different colors
 Lightweight midsoles and breathable lining for all-season comfort
 Multiple outsole traction elements
 Battery life up to 30 hours of continuous use


Key app features:

 Data synced to iOS or Android device via Bluetooth
 Compatible with smartphone or tablet
 Swing Comparison – Compare video and data side-by-side with another golfer
 Coaching tools for analysis – Draw and/or record voice-comments on the video and data
 Share recorded swing – record lessons using data and coaching tools and share


By launching at the 2018 PGA Merchandise Show, Salted Venture hopes to collaborate with coaches, academies, and distributors in the US to make IOFIT’s technology and data more widely accessible.

Salted Venture will be exhibiting this product at Booth 2810 in KSPO section at the OrangeCounty Convention Center from January 24th to January 26th
. Exclusive discounts and special

About Salted Venture

Salted Venture is a spin-off company from Samsung Electronics that was born as a Creative Lab project in-house. Some notable achievements include a 2016 Kickstarter campaign that raised over 300% of the funding goal and winning prestigious Golf Magazine’s Techy Award, CES Innovation Award, and ISPO Gold Winner Award in the wearable technology category.

Until The Next Tee!!