Press Release – XXIO Announces XXIO X, the Tenth Generation of XXIO Woods and Irons: Experience Easier Distance

In the part of the country where I live there are golf brands that I never see.  Among these brands that I never see is XXIO (pronounced zeek-see-oh). Nor have I ever known anybody who’s owned a set of the brand that is part of the conglomerate with Cleveland Golf and Srixon Golf which is also part of the Dunlop Sports Brand. Actually, I stand corrected because as I recollect there was a representative of the brand whom I used to talk to that swore by her set.

This past January I had my first brushes swinging XXIO products at the 2017 PGA Show Demo Day. Until then, I had never made a swing with the range of products and they were worth the wait. The XXIO Forged Irons were smooth and forgiving and not to mention long. The metalwoods in the range were sneaky good.

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Thanks go out to Noelle Zavaleta who handles Public Relations for Cleveland Golf/Srixon Golf/XXIO for sharing the latest press release. The tenth generation of XXIO woods and irons. The range promises “easier distance” and who doesn’t want that? Below is the press release announcing the launch. The range hits North America retail stores in December.

HUNTINGTON BEACH, Calif. — Nov. 1, 2017 — XXIO® has announced the new XXIO X product lineup, the tenth generation of their flagship woods and irons. XXIO X (pronounced ZEK-si-oh ten) features the new True-Focus Impact Technology, which combines a larger sweet spot with a shaft that helps golfers find the face-center more often so moderate swing speed golfers can experience easier distance.

XXIO is one of the world’s fastest growing premium golf equipment manufacturers. With the highest quality materials and revolutionary technologies, XXIO products are painstakingly crafted for the discerning golfer with a moderate swing speed.


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“We build golf clubs differently than any other manufacturer,” said Chuck Thiry, Vice President of XXIO’s North America headquarters. “XXIO equipment is lightweight and easy-to-swing. Each club features custom-made shafts and grips, ensuring that every component actively helps moderate swing speed golfers get more distance and more control.

“XXIO X takes this philosophy to the next level,” said Thiry. “The innovative shaft and head technologies in these clubs will actually help a moderate swing speed golfer improve their swing with more consistency and a tighter impact pattern.”


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XXIO X is extremely lightweight compared to average golf equipment. With lighter components and a higher balance point, XXIO X’s Low Swing MOI helps increase club head and ball speed without requiring any swing changes.

The new True-Focus Impact Technology—the engine that drives every XXIO X club—is a combination of two innovations: Smart Impact Shaft and Hi-Energy Impact Head. Together, these two features increase a moderate swing speed golfer’s chances of finding the sweet spot from 58 percent to 68 percent.

XXIO engineers observed moderate swing speed golfers and measured strong centrifugal forces that pull those golfers off-balance throughout their swing. The Smart Impact Shaft was made with a unique flex profile that works to reduce those forces, resulting in more consistency and a 28 percent tighter impact pattern.


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When developing the Hi-Energy Impact Head, XXIO mapped moderate swing speed impact patterns and found that most mishits are on the toe or low on the heel. To help golfers hit the sweet spot more often, XXIO X features increased COR in those specific areas. This produced the highest effective COR of any XXIO driver with the largest sweet spot in XXIO history.

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True-focus Impact, (Photo Credit:

XXIO X Woods Key Technologies:

  • Increased COR in the most common impact locations for more distance
  • High-density rear weight improves center of gravity location for a higher launch
  • Thin, lightweight titanium crown redistributes weight for increased forgiveness

XXIO X Irons Key Technologies:

  • Tungsten nickel sole weights positioned low and deep produce a higher launch
  • Progressive weight shapes optimize performance for each loft
  • Titanium face construction creates a larger sweet spot with higher ball speeds

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XXIO X Clubs Include:

  • Driver, $649.99 MAP
  • Fairway Woods, $399.99 MAP
  • Hybrids, $299.99 MAP
  • Irons, Graphite $200.00/each MAP
  • Irons, Steel $160.00/each MAP

XXIO X Men’s and Women’s Woods and Irons will be available at select retailers on Nov. 1, 2017 and will launch throughout North America on Dec. 9, 2017.

Until The Next Tee!!

About Until The Next Tee

I am a soon-to-be 46 year old who has pursued golf over the past several years. I've played on Mini-Tours and in one U.S. Open Qualifier. I have worked in different aspects of the golf industry. I became interested in golf after a chance meeting of Mr. Arnold Palmer when he was in Hamilton, Ontario for the PGA Canadian Senior Open in 1996. I had no idea then that this beautiful game would consume me and develop into one of my passions.
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