Golf is such a funny game when you think about it. Is there another sport or pastime where they are considered to be a “game of opposites”? Think about it for a second. To make the ball go up you have to hit down on it. If you try to help the ball up… you “skull” it and the ball stays low like a rocket car on the Bonneville Salt Flats in Utah. Golf is a game where I have both taken my own advice and offered the following counsel. “To give yourself a chance to improve at golf that means having the ability to check your ego at the door”. If that means trading a set of Cleveland Golf CG1 Tour irons for a set of Srixon Golf Z 565 irons then so be it. Whatever it takes right?
For the most part higher handicap golfers can find themselves struggle when it comes to the short game. Namely around the green where often a chunked (fat) chip or pitch is made. Or you’ll see a golfer of the same skill level skull (top) a shot from a greenside bunker (better players can do it too if they had little or no practice). While Cleveland Golf is at or near the top of the golf industry when it comes to wedges (watch for a review soon on their RTX-3 wedges). Recently, the brand announced an addition to their stable. In a recent press release (shared with me by Cleveland/Srixon Golf Marketing Communications Specialist Noelle Zavaleta) Cleveland Gold announced that they were launching a third generation of their “Smart Sole” wedges. Below is the press release.
Cleveland Golf Launches Third Generation Smart Sole®Wedges
HUNTINGTON BEACH, Calif. — July 10, 2017 — CLEVELAND GOLF® is pleased to announce their latest iteration of the popular Smart Sole line of clubs: the Smart Sole 3 S and C wedges are available for pre-sale now at participating dealers, and officially launching July 24, 2017. This latest generation of super game improvement wedges features upgraded technologies that can instantly help golfers play better golf.
Cleveland Golf is a preeminent golf equipment manufacturer whose powerful innovations have been a staple in the golf industry since 1979. As a leader in the golf wedge industry, Cleveland Golf’s new Smart Sole 3 S and C models bring unique technology designed specifically for golfers who struggle with short game shots.
Both the Smart Sole 3 S and C wedges feature a new, three-tiered sole design that’s optimized for smooth turf interaction. Players with inconsistent swings will experience better contact on bunker shots, chips, and full shots. Each Smart Sole 3 wedge has a loft angle that makes it easier to chip onto the green and get out of the sand. The new wedges also feature Cleveland’s proven Feel Balancing TechnologyTM, offering better feel thanks to a repositioned center of gravity.
“We designed the Smart Sole 3 with the widest, most forgiving sole of any Cleveland Wedge in the market,” said Jeff Brunski, Director of Research and Development at Cleveland Golf’s Huntington Beach, Calif. headquarters. “That wide sole makes getting out of bunkers as easy as possible. The Smart Sole 3 also features Feel Balancing Technology which provides more consistent performance and better feel.”
The first and second Smart Sole generations we’re celebrated for helping golfers see dramatic improvements without strenuous practice or repetition. The new Smart Sole 3 wedges build on that prior success, further improving the unique technologies that make Smart Sole wedges so beneficial to the golfers who rely on them.
· Three-Tiered Sole. Built for maximum forgiveness, the three-tiered sole has three distinct activation pads for better turf interaction and increased playability from all lies around the green.
· Feel Balancing Technology. By redistributing weight from the hosel towards the toe, we have moved the CG closer to the center of the clubface. This results in greater feel and tighter shot dispersion to get you closer to the hole.
· Optimized Club Specs. We’ve built wedges with the proper loft, lie, and sole design so you can setup square and let the club do the work to get the ball closer to the hole.
Smart Sole 3 wedges for Men’s steel and Women’s are priced at $119.99 MAP; Men’s graphite is priced at $129.99 MAP.
Although I have no experience with the previous generations it’s easy to see that serious research has gone into the newest generation of Smart Sole technology. Cleveland Golf is passionate about helping golfers lower their scores and these innovations reflect that commitment. #Own125
Until The Next Tee!